British American Tobacco’s share price was heavily penalized and is now in an oversold situation near to a pivot point area.

According to Surperformance rating, the company is an opportunity for a trading strategy. Indeed, it is a good compromise between its value and its visibility. The ratio "EV/revenue" stand at 0.59x for this year, which is very low compared to the sector average.

The security follows a downward trend in the short term, under the GBp 3419 resistance area. However, the selling pressure could soon run out of steam. Indeed, whereas the stock shows an oversold condition, the GBp 3243 support area allowed prices to open a bullish gap near GBp 3331.

The trading strategy can benefit from the proximity of the strong support currently tested in order to buy British American Tobacco in a good timing. The first objective will be GBp 3418 and then GBp 3553. Investors might place a stop loss order at GBp 3243 in order to avoid important losses.