Blue Prism announced that Chip Coyle has been named Chief Marketing Officer, where he will lead the company's global marketing strategy, including go to market, customer experience, reputation and branding. Coyle has been interim CMO since March and during that time has become a key member of the executive leadership team. Coyle brings more than 30 years of practical, proven marketing leadership. Throughout his career, Coyle has held leadership positions with Oracle and Infor, and as a marketing advisor has helped transform brands and grow businesses across a range of enterprise software and professional services firms. Blue Prism will be leveraging this experience in personalized marketing, go-to-market strategy, building brands, and leading world-class teams to extend its leadership in enterprise robotic process automation (RPA) and intelligent automation. Coyle and his team will amplify how Blue Prism software allows business people to directly automate and transform enterprise business processes, at scale.