Bidstack : partners with UNICORN to expand operations in Japan

Bidstack is pleased to announce a new strategic partnership withUNICORN, a subsidiary ofAdways Inc, to support the expansion of Bidstack's operations in Japan.

UNICORN is a leading automated marketing platform for mobile apps in Japan, providing over 600 billion impressions of monthly traffic. Through this new strategic agreement, UNICORN will utilise Bidstack's technology to deliver highly effective in-game and video ads that maintain brand safety measures, whilst protecting the gameplay experience.

UNICORN develops its services with the mission of reducing the amount of time conventionally spent by advertisers and advertising agencies on precise manual ad operations and numerical analytics, allowing them to focus on tasks that can only be done by people, while further expanding sales of products and services, which is the original purpose of marketing.

AboutUNICORN

One of the largest fully automated marketing platforms for mobile apps in Japan with over 600 billion imps of monthly traffic available for purchase. UNICORN predicts the RTB (Real Time Bidding) value of individual impressions offered from SSP (Supply Side Platform) in real-time and automatically bids at the optimal value for ad campaigns.

AboutAdways Inc.

Founded in 2001, Adways Inc. was listed on the Tokyo Stock Exchange (TSE) Mothers section in 2006, and on the First Section of the TSE in 2020. In 2022, it moved to TSE Prime. Along with operating leading Japanese affiliate services JANet and Smart-C, it has developed an ad distribution service for smartphones, AppDriver, and a fully automated marketing platform, UNICORN. It is also involved in a wide range of business, including media content planning, development, and management. Adways has expanded from Japan to various other countries, primarily in the Asia region.