Barnes & Noble College (BNC) announced the launch of Be Well. Be You.™ by Barnes & Noble College, a collection of thoughtfully curated health and wellness solutions from top brands, including Lifelines™, Rae, OLLY®, Vital Proteins®, Farmers Fridge, Logitech®, iHome® Zenergy Candle, Warmies® and more, now available in BNC campus bookstores and their eCommerce websites. The Be Well.

Be You. collection was created in response to the unique wellness needs of today’s students. According to the latest Student Voice survey from Inside Higher Ed and College Pulse, three in four students say that stress is negatively impacting their ability to focus, learn and succeed academically — and that reducing stress is their number-one health goal.

The launch of Be Well. Be You. will help to support the well-being of students, staff and all those served by the campus bookstore by offering an array of health and wellness products conveniently available in campus bookstores and online.

The wide range of wellness products includes supplements to promote calm, sleep and energy; sensory experience products to reduce anxiety and relieve aches and pains; and healthy food options like fruits and vegetables more easily accessible for students on the go. The Be Well. Be You.

collection will also be featured at on-campus educational and experiential events such as orientations, workshops, Welcome/VIP events and BNC De-Stress events throughout the year. Included in the collection is a line of products by Lifelines that will only be available at BNC campus stores in the college retail market. Co-founded by Melissa Bernstein, Co-Founder of Melissa and Doug Toys, Lifelines’ Sensory Immersion products are a groundbreaking, science-backed collection of tools to help the campus community live with less stress and more joy.