Banca Transilvania S A : collaborates with Evam to create real-time customer experiences across all channels

Banca Transilvania, the largest bank in Romania and Southeast Europe, is working with Evam, which provides the leading MarTech platform, to create real-time, cross-channel experiences for its customers. It is a first in Romania for the experience banks offer in collaborating and communicating with customers.

The partnership represents a game changer in the banking industry, combining Evam's innovative, state-of-the-art platform with the expertise offered by BT. Together they bring a new era of banking that will redefine the customer experience and set new benchmarks in the market.

Ӧmer Tetik, Director General, BT: "Personalisation in banking means tailored recommendations, products and services for today's and tomorrow's customers, who increasingly expect this from their bank. We are pleased to be at the forefront of the solutions we offer with real-time information in mind, which means the right offer, at the right time and in the right place, taking into account customers' needs, preferences and habits."

Doruk Mutlu, Director General, Evam: "We are entering into this partnership with Banca Transilvania to achieve something exciting. We are bringing the best and newest technologies, paving the way for a banking revolution that relies on real-time data and customer-centric experiences. This is where banking meets innovation."

Banca Transilvania has more than 4.2 million customers, 90% of whom are digital, using at least one of BT's remote banking apps.

About Banca Transilvania

Banca Transilvania is the largest bank in Romania and South-Eastern Europe. As a universal bank, it covers all customer segments and business lines in the financial sector. It has over 20% market share, more than 4 million customers, around 10,000 employees, online banking solutions and 500 branches in 180 locations. The bank is an early adopter of artificial intelligence in banking in Romania by adopting Azure OpenAI Service solution for the AI Search functionality on Întreb BT (2023), as well as by integrating Microsoft 365 Copilot and GitHub CopilotAI assistants into the work of employees (2024). Banca Transilvania's brand value reached $686.5 million, ranked 252nd in the Brand Finance Banking 500 2024 and is in the top 3 Strongest Banking Brands Worldwide (2024).

About Evam

Evam is at the forefront of technological innovation, offering a range of comprehensive solutions for real-time interaction with customers through different channels. Specialising in solutions for the banking and telecommunications sectors, the company uses advanced artificial intelligence algorithms, and through the MarTech platform every customer touchpoint contributes to a positive customer experience. Evam partners with global leaders such as ICBC, TEB/BNP Paribas, ING Bank, Garanti BBVA, Vodafone, T-Mobile and Turkcell, and its technology interacts with more than 600 million people in nearly 20 countries every day.