Aurora Mobile Limited announced that it has recently launched JG Intelligent Timing, a new product which helps app operators identify the most suitable times to send push notifications effectively and improve the Click-Through Rate (CTR) of active users. According to initial results, JG Intelligent Timing has helped app operators increase CTR by about 20% on average. However, even if apps send push notifications during these two peak periods, messages may not be seen by users.

The Company's random survey also identified this pattern as some users block notifications, especially when they are occupied with studying, playing games or watching videos. To address this problem, Aurora Mobile launched JG Intelligent Timing, a proprietary AI model that leverages massive data collected over the years to estimate app users' CTR at different times of the day. With more accurate insights to improve CTR, app operators can easily select the most suitable times to push notifications and continuously optimize different platforms according to user behavior.

Working hand-in-hand, JG Intelligent Timing has been integrated into JPush, the Company's primary push notification solution. App operators now have the option of activating JG Intelligent Timing to carry out smart notifications on both the Application Programming Interface (API) and push notification webpages without any complex configurations and system connections. After push notifications are sent, JG Intelligent Timing provides visual statistics and allows adjustments in real-time according to changes in user composition and various operational needs.

In order to make it easier for app operators to understand the effects of sending the right message at the right time, JG Intelligent Timing also provides the A/B Test function to compare results from standard and AI-powered notifications. According to rigorous A/B tests conducted for a social mobile wallpaper app, the CTR increased by about 17% on average per day when equal ratios of standard notifications and smart notifications were sent, while CTR improved about 30% on average per day when all messages sent were enhanced by JG Intelligent Timing.