LONDON, April 23 (Reuters) - Primark's decision to roll out a Click & Collect service more broadly in the UK after a successful trial does not mean the business will pursue home delivery, the boss of its owner said on Tuesday.

"We're not a retailer that does home delivery," George Weston, CEO of Associated British Foods, told Reuters after the group reported first half results.

He said Primark was about "providing great value, but on the high street."

Weston has long argued that the economics of home delivery do not make sense for Primark given its low average selling price and the costs of fulfilment. (Reporting by James Davey; editing by Sarah Young)