Hivestack, a programmatic digital out of home ad tech company, has extended its partnership with Asiaray Media Group Limited, an OOH media company with a strategic focus on mega transport advertising media management, including airport, metro line and high-speed rail lines, according to a company press release.

The partnership is active in Hong Kong, Singapore and mainland China. Asiaray will offer both domestic and international buyers the opportunity to activate programmatic DOOH campaigns via private marketplace deals through the Hivestack supply-side platform and via the Hivestack Ad Server.

The partnership enables local and global brands, agencies and omnichannel demand-side platforms to drive additional scale through programmatically activated DOOH campaigns across Asiaray's transport media inventory in airports including Shenzhen, Hangzhou, Tianjin, Haikou, Xiamen, Chengdu, Kunming, Zhuhai and Zhengzhou, along with metro stations across Beijing.

"We are excited to partner with Asiaray in mainland China to drive further business growth for brands, agencies and omnichannel DSPs looking to benefit from the power of programmatic DOOH," Aileen Ku, general manager, Hivestack China, said in the release. "Through this partnership with Asiaray, we are thrilled to provide more flexibility for advertisers to target audiences at unprecedented scale through programmatic activation via the Hivestack SSP and Ad Server."

The expansion of DOOH activations across the Asia Pacific region has increased, with a 14.1% annual projected growth in 2022.

"We are excited to extend our partnership with Hivestack, the industry pioneer for programmatic DOOH, and offer our clients a way to drive added reach and impact as a part of their omnichannel plans," Vincent Lam, chairman, CEO and founder, Asia Media Group Limited, said in the release. "Through this partnership we look forward to leveraging the Hivestack platform to accelerate the adoption of programmatic DOOH in Greater China."

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