AppHarvest, Inc. named controlled environment agriculture veteran Tony Martin its chief executive officer effective immediately to accelerate its strategic plan, Project New Leaf, which has shown strong progress toward operational efficiencies resulting in higher sales, cost savings and product quality as the company works to increase production across its four-farm network. Martin has served as an AppHarvest board member since October 2022 and as chief operating officer since January of this year. He joined AppHarvest following a nearly 12-year career with Windset Farms, one of the larger controlled environment agriculture (CEA) producers and marketers of indoor-grown crops in North America with more than 250 acres in the U.S. and Canada.

At Windset, he supported both significant infrastructure and revenue growth. Martin has served as a consultant in the CEA sector and is a board member of the Fruit &Vegetable Dispute Resolution Corporation, a non-profit that sets standards for the trade of fresh fruits and vegetables in Canada. He also serves on the board of Natureripe Farms, the second larger strawberry producer in North America, and is a partner in GA Partners, which consults on agricultural operations and assisting businesses in transition.