The board of directors of APL Apollo has announced the appointment of Charu Malhotra as the chief brand officer. A seasoned marketing professional, Malhotra brings a wealth of experience to her new role, where she will be responsible for steering the brand's purpose and ensuring unified communication that aligns with the business objectives across APL Apollo. Charu brings an outstanding track-record of driving growth for brands across luxury and premium businesses.

Charu's unique profile has been built over two decades of experience where she has consistently built brands and businesses through deep consumer and market insights, strategic thinking, and an ability to translate brand values consistently across different categories in an aspirational way. Malhotra's illustrious career spans two decades marked by successful brand strategy implementation, market presence augmentation, and revenue generation through innovative marketing campaigns. Her last stint was with Hindware ltd as VP and head of marketing she played a pivotal role in leading brand transformation and relaunch the brand that resonates with millennials.

She has been honoured with numerous distinguished awards and accolades, including the ET Inspiring Women leader & Women Super Achiever Award among many others, presented by prestigious organizations. As Charu joins forces with APL Apollo, there is eager anticipation to embark on a journey of innovation, cultivate growth, and establish an enduring legacy within the industry.