2022
Annual Report
APG|SGA
year at a glance
increase in operational performance.
successfully developed in areas of digitalization, programmatics.
a key element of company strategy. situation very sound.
of CHF 11 per share.
APG|SGA share performance 2022
in CHF
revenue | 350 |
300
.6 million 250
200
150
100
.4 million
50
0
31.12.2021 | 31.03.2022 | 30.06.2022 | 30.09.2022 | 31.12.2022 |
key figures
2022 | 2021 | Change | |
revenue | 310 600 | 266 145 | 16.7% |
297 175 | 251 551 | 18.1% | |
13 425 | 14 594 | −8.0% | |
314 133 | 269 485 | 16.6% | |
40 210 | 25 828 | 55.7% | |
income | 12.8% | 9.6 % | |
29 372 | 15 344 | 91.4% | |
income | 9.4% | 5.7% | |
income | 23 392 | 12 663 | 84.7% |
income | 7.4% | 4.7% | |
operating activities | 18 255 | 10 589 | 72.4% |
13 978 | 5 480 | 155.1% | |
property, plant, and equipment | 5 380 | 6 610 | −18.6% |
3 762 | 4 422 | −14.9% | |
1 618 | 2 188 | −26.1% | |
share, in CHF | 7.81 | 4.23 | 84.6% |
operating activities (operating cash flow) CHFt 18 255
10 589) less net cash used in investing activities CHFt 4 277 5 109), (see page 46 Consolidated statement of cash flows)
Contents
4-5 Report of the Chairman and the CEO
6-7 Financial Report
- Key figures
- Share development
10-19 Business development
20-29 Corporate Governance
30-33 Remuneration Report
34-35 Report of the statutory auditor on the Remuneration Report
36-43 Corporate Social Responsibility
44-46 Extract of the Financial Report
47 Financial Report - Source
APG|SGA Annual Report 2022
- Report of the Chairman and the CEO
Dear Shareholder
Return of mobility leads to positive business development
The lifting of COVID-19 restrictions early on in the year led, as expected, to an ongoing revitalization of mobility behavior and consequently - in conjunction with our intensified marketing and sales activities - an increase in our advertising revenues as well. This positive development was dampened by the economic fallout from the attack on Ukraine, as well as rising inflation, recession fears and - in the fourth quarter in particular - uncertainty around potential electricity shortages and their potential impact on our business activities. Advertisers tended to take an even more short-term view in planning and booking their campaigns than in previous years.
Despite these challenging conditions, over the entire financial year we achieved a significant increase in analog and digital revenues over the previous year's values.
"Our employees are achieving great things and representing the varied interests of our stakeholders with exemplary commitment and high professionalism every day."
Dr. Daniel Hofer
Chairman of the Board, APG|SGA
"We are working hard on attractive analog and digital options for advertising cus- tomers, and remain a reliable partner for the public sector and private property owners."
Markus Ehrle
Chief Executive Officer, APG|SGA
In view of the ongoing challenging geopolitical and macroeconomic environment and the associated reduced visibility, APG|SGA continued to consistently and resolutely implement measures to optimize non-revenue-related operating costs. But this also went hand-in-hand with an successful expansion of the product and service portfolio in the areas of digitalization, data and program- matics.
Change in the Board of Directors and Executive Board
At the APG|SGA AG General Meeting on April 28, 2022, all members standing for re-election were confirmed for a further year. The Board of Directors comprises Dr. Daniel Hofer (Chair), Xavier Le Clef (Vice-Chair), Dr. Maya Bundt, Jolanda Grob, Stéphane Prigent and Markus Scheidegger. Jolanda Grob (Chair) and Markus Scheidegger were re-elected to the Board of Direc- tors' Remuneration Committee.
Stéphane Prigent, Member of the Board of Directors of APG|SGA since 2015, has announced that he is retiring and will therefore not be standing for reelection at the next ordinary General Meeting. We would like to take this opportunity to thank him for his expert and committed work on the Board of Directors and as Chairman of the Audit Committee. The Board of Directors will recommend David Bourg, Group Chief Financial and Administration Officer of JCDecaux SE, to the General Meeting for election to the Board.
In September, APG|SGA announced that it would be expanding its Executive Board effective January 1, 2023 and appointing Claudia Fischbacher as the new Head of Human Resources. This move reflects the growing significance and challenges of strategic and operational personnel issues as elements in successful, sustainable business development at APG|SGA. In December, APG|SGA announced that its CFO Beat Hermann had decided to leave the company on the best of terms after ten years of service, with his departure set for the end of 2023. In this con- text, it was decided that the CFO role should focus on the core functions in the area of finance, and that the new role of Chief Information & Technology Officer (CITO) should be created at Management Board level to respond to the increasing importance of IT, data and adtech for APG|SGA. The relevant recruitment processes have been launched.
Consistent implementation of the Corporate Social Responsibility Strategy
APG|SGA published its Sustainability Report in May, and it paints a positive overall picture. APG|SGA has demonstrated continuity in sustainability and has committed to an ambitious CO2 reduction path. Global environmental organization CDP awarded APG|SGA a climate ranking of A- for its strategy and implemen- tation. This places APG|SGA among the top global companies
APG|SGA Annual Report 2022
Report of the Chairman and the CEO 5
forging the path to sustainability. This development is in line with APG|SGA's consistent implementation of its corporate social responsibility (CSR) strategy and constant ramping up of efforts. APG|SGA is focusing even more closely on sustainability and corporate responsibility, and has appointed Andres Trautmann to a new, dedicated position for these areas. The new Head of Sustainability is responsible for implementation of the APG|SGA corporate responsibility strategy and he will ensure even greater alignment around the key issues of sustainability management and social responsibility.
In connection with the EU Whistleblowing Directive, all APG|SGA employees have been given the opportunity to anonymously report violations of values and rules as well as violations of the Anti-Bribery and Corruption Guidelines to an external whistle- blowing reporting office within the framework of a professional whistleblowing system.
Continuation of the shareholder-friendly dividend policy
Despite the challenging economic conditions that persisted in the financial year 2022, APG|SGA recorded a significant increase in its results and is in a very solid financial situation. The Board of Directors therefore believes that for the financial year 2022, it should once again implement the shareholder-friendly dividend policy that it has been pursuing for the financial years 2021 to 2023 by paying out 100% of the group profit, in any case at least CHF 11 per share, as planned.
portfolio. However, advertising behavior remains focused on the short term amid these times of heightened uncertainty, which once again renders a reliable forecast of business performance impossible.
For our part, we at APG|SGA will continue with the intensive expansion of our comprehensive, premium digital and analog range for our local, regional and national advertising customers and their agencies. At the same time, we remain a reliable partner to cities, municipalities, transport authorities and private property owners, committed to quality and sustainability, and continuing to offer them compelling concepts, high-quality services and steady income.
The Board of Directors and Executive Board would like to take this opportunity to thank our employees who achieve great things and work every day to advance APG|SGA with outstanding commitment and a high level of professionalism. We would also like to extend a sincere thank you to our esteemed share- holders, advertising customers, concession issuers, suppliers and other market partners for their trusting, positive cooperation.
The Board of Directors will therefore propose to the General | Dr. Daniel Hofer | Markus Ehrle |
Meeting that a dividend of CHF 11 per share be paid for the | Chairman of the Board | Chief Executive Officer |
financial year 2022. | ||
Good prospects for Out of Home Media and APG|SGA | ||
There is convincing growth potential in Out of Home Media, par- | ||
ticularly as digitalization, data and programmatic options present | ||
new planning and deployment opportunities. The reach, impact | ||
and optimal cost-benefit ratio make outdoor advertising an | ||
essential instrument in the media mix for advertisers and their | ||
agencies. At the same time, Out of Home Media is characterized | ||
by widespread acceptance among the public and the most | ||
compelling CO2 footprint of any advertising medium. The return | ||
of mobility and the forecast rise in the population are further | ||
positive factors that make us optimistic about the future. | ||
As such, the prospects for Out of Home Media and APG|SGA | ||
as Switzerland's leading outdoor advertising company remain | ||
positive, although they will once again be significantly influenced | ||
by ongoing developments in macroeconomic and geopolitical | ||
factors in 2023. The company is in a good position to successfully | ||
master these challenges, as it has to date, and to further expand | ||
its strong market position with its innovative, future-oriented |
APG|SGA Annual Report 2022
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APG SGA SA published this content on 15 March 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 March 2023 09:49:06 UTC.