Abu Dhabi Islamic Bank, ADIB, has appointed Serhat Yildirim as its new Chief Digital Officer. This comes as part of the bank's continuous efforts to accelerate its digital transformation strategy and enhance customers' experience. Serhat joins ADIB from Finansbank, where he was responsible for leading a revolutionary digital payment system project. Prior to that, he was managing Akbank Direct, with a key responsibility of managing and developing Akbank's self-service channels which included ATM, internet and mobile platforms. He also spent more than a decade with Finansbank looking after channel development, customer acquisition and digital. He has extensive knowledge in technology, innovation and financial services.