Discovery : Food Network, HGTV and Travel Channel Use Digital Platforms to Drive Linear Viewership

The networks sites, social, and digital platforms boast full slates of convergent content to support live and on-demand viewing.

NEW YORK - Food Network, HGTV and Travel Channel teams are seeing success in pursuing cross-platform programming strategies to drive awareness for new series Let's Eat and online engagement for super fans of existing series Flip or Flop and Ghost Adventures.

Food Network's new series Let's Eat premiered on Sunday, August 12^th at 11:00am ET/PT and was supported with a 360-degree digital content plan. A #LetsEat social contest launched the week prior and encouraged food fans to share pictures of their best spreads. There were more than 130 contest entries that received 3K engagements and fans will vote on Food Network's social accounts to choose the winner of the prize package worth $500. On Thursday, August 9^th, the Let's Eat cast hosted breakfast, lunch, and dinner LIVE on Facebook in the Food Network kitchen and had an average engagement rate of 61.0. On Saturday, August 11^th, Food Network debuted the digital series Viv's Tips featuring Food Network Kitchen chef Vivian Chan, driving more than 400K views; the series will continue to drive online viewers to Let's Eat episodes throughout the season. Finally, on Sunday, August 12^th, Food Network simulcasted the premiere on Facebook.

Convergent digital content for HGTV's hit series Flip or Flop has 8M video views across Facebook and Instagram, season to date. Flip or Flop ratings are currently pacing more than 18% ahead of the prior season, bolstered by the highest rated episode of the season airing on 8/2.

Travel Channel's Ghost Adventures series has become a phenomenon online. Travel Channel hosted a Watch party for the Ghost Adventures Facebook group of nearly 50,000 members on Saturday, July 28^th. In advance of the premiere of Ghost Hunt Live this fall and leading up to the month-long celebration of 'Ghostober,' Travel Channel will continue posting digital content encouraging binge-watching of Ghost Adventures on Travel Channel's GO streaming app. Ghost Adventures social content has driven over 2M views across Facebook and Instagram and had an average engagement rate of 55.9 on FB and 324.0 on IG.

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to nearly 100 million U.S. households and draws over 46 million unique web users monthly. Since launching in 2009, Food Network Magazine's rate base has grown 13 times and is the No. 2 best-selling monthly magazine on the newsstand, with 13.5 million readers. Food Network is owned by Discovery, Inc., a global leader in real life entertainment whose portfolio also includes Discovery Channel, HGTV, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.

Lifestyle Digital Studios is an award-winning digital business division of Discovery, redefining the benchmarks for the future of entertainment and advertising in the lifestyle categories. This industry-leading group drives digital content innovation and advertising solutions through compelling products and experiences across multiple platforms. The Studios produces premium content to delight audiences and meet clients' objectives through innovative content integrations with a focus on digital marketing, product strategy and global content production. The unit features a growing roster of diverse lifestyle experts, helping advertisers reach new audiences with original and authentic voices.