Numerous retail analysts predict that a spending shift to e-commerce will be the dominant trend in fourth quarter retail activity. The survey found that buyers and sellers were almost universally positive about the ability of supply chains to meet the increased demand, despite heightened safety restrictions.
Key consumer findings
85% of respondents believe that their online holiday purchases will arrive on time
51% prefer to purchase gifts online, while 27% prefer in-store shopping, with online as their second choice
60% cited price as the most important factor when making a holiday purchase
While consumer respondents did note some drawbacks to online shopping, such as the inability to view merchandise in person (30%), most were confident about the process itself. Relatively few respondents had concerns about damaged goods (12%) or the returns process (9%).
Key retailer findings
91% of respondents feel prepared to manage the surge in e-commerce orders, and 57% plan to offer sales earlier than in previous holiday seasons
62% have added or plan to add outsourced supply chain support from third-party logistics and transportation providers
60% have added or plan to add warehousing support, either in-house or through third-party providers
Retailer respondents did have some practical concerns about managing record volumes during the pandemic, citing inventory levels and technology among the factors most likely to come under pressure.
The surveys were conducted by independent research firm Statista
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