After raising
In fact, the suggested attire for the event includes rally hats. Why? Foremost, WBEV is showing an uncanny ability to do the right things in the right markets at the right time. Better still, by reshaping antiquated wine club models, WBEV is expected to prove that having an omni-channel approach to business that reaches multiple sales channels can generate meaningful, sustainable, and high-margin revenues compared to peers in its DTC market environment. In other words, by putting the traditional DTC sales model on steroids, WBEV is expected to show it can add multiples to an industry-standard single revenue stream.
Not only that, they have the brands, talent, and loyal client base to take their company to the next level. That could be why investors responded well to its IPO, with investors ponying up
Sure, it's a bold presumption. But, understanding how WBEV operates justifies the bullish sentiment.
Video Link: https://www.youtube.com/embed/orp34xBH19g
WBEV Is Different, And That's Good
To say that WBEV is different is an understatement. It's more on par to suggest that they are transforming the DTC wine industry. That's no exaggeration. For more than a decade,
And with broader market weakness pulling good stocks lower, the WBEV value proposition has never looked better. In fact, as is often the case, a company's share price doesn't always reflect an accurate portrayal of performance. That appears to be true with WBEV, especially with the company doing all the right things to create shareholder value. Remember, despite its share price weakness following general market declines, WBEV is a company in motion. In hand, they have a surging client list, a retail and wholesale sales presence, a booming DTC business, and produce in-house an enormous volume of branded wines. It's more than enough to steepen its growth curve.
Keep this in mind, too, when evaluating the investment proposition- while the markets may be discounting value, customers aren't.
An Omni-Channel Business Model Drives Growth
In addition, WBEV builds and serves a following by having its popular brands sold at thousands of local restaurants throughout the country. That helps keep current clients loyal and inspires new consumers to learn about and enjoy its varietal favorites. By the way, that's a big deal in the wine business. And for
It's a result you won't see from competing subscription-only DTC wine businesses like
More importantly, they don't sell "guess the taste" selections.
Winc Listens Instead Of Telling
The differences don't stop there.
It's an excellent strategy and one that's working, proven by WBEV's impressive growth over the past few years. But know this, too. Its approach is well-targeted and finds market success by connecting itself with the next generation of consumers, Millennials, and Gen X.
Those two groups now account for more than 75% of WBEV's DTC consumers. The excellent news is that
That's the beauty of the omni-channel model. Suppose an ad doesn't drive an immediate purchasing decision through enrollment. In that case, a message still resonates to inspire an offline purchase at Wholefoods, Target, Vons, and, as noted, even their favorite bar or restaurant.
Converting Consumers From Offline To Online
But that's not all driving the bullish proposition.
That benefits
Moreover,
Strangely, competitors' lack of interest separates them from a market that accounts for more than 90% of US alcohol sales. But, their disinterest can be fuel for
Q3 Earnings A Prelude To better Q4 And 2022
Indeed, that's the plan. And while earnings next week may give a taste of what's happened during turbulent markets, guidance into Q4 and all of 2022 should be the focus. Remember, savvy investors trade through a forward-looking lens. While Q3 sets a historical record, the better news may be from guidance suggesting that
Best of all, it may be good to know that revenue-generating momentum is at WBEV's back. That in and of itself can ignite a rally to send WBEV shares back toward more appropriate and higher levels. Here's what investors do know going into the call: WBEV growth curve is steepening. Its brands are well-received. And its business model generates revenues from multiple channels. That's a lot to like.
Thus, while Q3 earnings may impress, they may be the precursor of much better things to come. Indeed, that would be an excellent way to toast in 2022.
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