Corporate update 1 September 2022, 10:00 AM CEST

Unveiling of colourful mural and identity rebrand for Overpoort Shopping

Rebranding and colourful mural at Overpoort Shopping provide visual boost to Overpoort district

Inner-city shopping centre Overpoort Shopping is located at 49a Overpoortstraat. Having been transformed into commercial premises, UGent's former university canteen now houses retail units, a fitness centre and a selection of restaurants. The site is currently owned and operated by Wereldhave Belgium.

The City of Ghent has been working on regenerating this popular Ghent night life hotspot for some time now, making the neighbourhood more liveable, greener, more mobile and safer for both Ghent residents and visitors alike. To that end, with input from the local community, businesses, restaurants and students, a vision document was drawn up in 2018, giving life to the 'Overpoort 2.0' concept.

From the project's very outset, Wereldhave Belgium have been actively involved in the rebranding of the building. Along with giving it a fresh new identity, they have commissioned street artist Lindert Steegen to create a colourful mural, set to provide an added lift from September onwards. Lindert is no stranger to Ghent. Having attended the city's Luca School of Arts, the artist stayed put when the time came to set up his own studio.

'Outside the lines'

From 4 September, the mural entitled 'Buiten de Lijnen' ('Outside the lines') will be visible on Overpoortstraat, with the 300 m² painting linking Ghent's city centre to the museum quarter. With the artwork's use of some 15 colours, the mural is set to become one of the city's unmissable highlights.

Rebranding

More information coming soon...

Attachments

  • Original Link
  • Original Document
  • Permalink

Disclaimer

Wereldhave Belgium SCA published this content on 01 September 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 September 2022 14:19:06 UTC.