|End-of-day quote - 04/22|
Vodacom : More Than 300 Million Users with Free Mobile Internet Access In 2020 Via Upstream
|03/02/2021 | 05:47am|
10 operators offer more than 41 million hours of free browsing in emerging markets via Upstream's free ad-funded mobile portal - up to 97% user penetration
Zero-D boosts data upselling by as much as 19% - 4.2 billion ad impressions to users who would otherwise be offline
Upstream's ad-funded free mobile internet portal, Zero-D, was deployed by 10 mobile operators across eight emerging markets, including
Zero-D is a core component of the company's multichannel customer acquisitions and engagement platform, designed to help mobile operators keep their users connected to the internet, even when they have run out of data. This is critical in emerging markets where a lack of fixed-line infrastructure combined with high mobile data costs often leaves users digitally stranded. The portal allows users to access basic internet services such as news, email, messaging apps and government services, helping operators increase customer retention and engagement as well as upsell data packages.
Users across markets engage with the free portal where available. In
The platform's success with customer engagement also led to more than 4.2 billion ad impressions throughout the year, allowing Upstream's mobile operator partners to earn advertising revenue from users that would otherwise have been offline and unable to connect. It is noted that one of the features of the portal is data rewards advertising, allowing customers to top up by watching ads, earning impressions and views for the advertisers.
Upstream Deputy CEO,
In 2020 Upstream's Zero-D portal won in the Customer Engagement category at the Fierce Innovation Awards - Telecom Edition. It also picked up three International Business Awards at The Stevies for Best Telecommunications Product, Service & Mobile Operations Management Solution, and was nominated at the GLOMO Awards for Best Mobile Innovation For Emerging Markets in the Tech 4 Good category.
 Assuming 1GB of data equals to 12 hours of web browsing or 2 hours of video watching in standard definition - Ken's Tech Tips
 Upstream, Customer Survey Report,
 Net Promoter Score is the percentage of customers rating their likelihood to recommend a company, a product or a service.
Upstream is the go-to technology partner for enterprises in emerging markets seeking to achieve digital growth. As a leader in mobile technology -for the past 20 years- we provide innovative solutions that speak to 1.2 billion consumers. We help our partners unlock new revenue streams boosting their customer engagement and acquisitions, driving conversions and reducing churn. Our end-to-end solutions invigorate the end customers' experience and engagement via Upstream's personalized digital journeys and omnichannel approach. We make migration to digital sales only a matter of weeks with no need for upfront investments. And all this with a unique added layer of digital transaction security powered by our award-winning security platform, Secure-D, driving fraud-free revenue and end-user protection. Upstream currently works with more than 60 companies in Telco, Insurance and Retail in over 45 countries in
For more information please contact:
Sonus PR for Upstream,
P: +44 20 3751 0330
P: +30210 6618532
(C) 2021 M2 COMMUNICATIONS, source