Mum & Baby is a free-of-charge mobile health intervention service that provides Vodacom DRC subscribers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers. Mondia creates Mum & Baby's tailored content in the local language, and includes expert articles, videos and information-sharing SMS messages.
Mum & Baby's future enhancements in the DRC will provide interactive tools including a due-date calculator, an immunisation calendar, medication reminder, medication safety information and other health tools and services. The service is available in French.
The Mum & Baby service provides positive socio-economic benefits in the geographies in which it operates. In a recent
- Over 95% of respondents reported that they found the SMS messages received useful or very useful for learning new information about their own and their child/children's health and wellbeing;
- 98% of respondents agreed or strongly agreed that they had taken actions to improve their child's health as a result of the information provided through the Mum & Baby service; and
- 98% of pregnant women and mothers surveyed agreed or strongly agreed that they had taken actions to improve their own health as a result of the information provided through the Mum & Baby service.
Dr
"Ensuring healthy lives and promoting wellbeing for all ages is one of the
"Mum & Baby has become our flagship health and wellness brand focusing on motherhood. We are proud of the way in which it contributes to our vision of building communities, bringing health solutions to more lives and promoting good health outcomes" said Vodacom DRC's spokesperson.
Launched in
The DRC Mum & Baby service can be accessed here (http://bit.ly/3q61Yz1).
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About Mondia:
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