POWSTER’s activation utilizes first-to-market technology to give visitors to the Candyman film’s website an up-close-and-personal look at Candyman himself. Upon visiting the mobile homepage for idareyou.candymanmovie.com, visitors can activate the immersive experience by saying “Candyman” five times into a virtual mirror, just like the characters in the film do to summon Candyman. Available on your phone or desktop, the experience takes over the camera and microphone and, as you say his name, bees from the film swarm your face before Candyman is revealed and the exclusive final trailer for the film is unlocked.
POWSTER utilized Google Speech-to-Text software and integrated it with technology partner 8th Wall’s platform to make AR possible in a web browser, creating a one-of-a-kind experience. The voice-recognition software will recognize only the word “Candyman” in up to 120 dialects and six languages. 8th Wall’s WebAR Face Effects work in the browser on smartphones and desktop computers with a webcam. The experience also made use of 8th Wall’s in-browser media recorder allowing users to capture the scary moment and download a video to be shared.
“The activation utilizes technology that makes the interactive, heart-pounding AR elements available for everyone to access without downloading an app first, leading audiences straight to the film website; the natural next destination for more information, content and showtimes,” said Ste Thompson, CEO and Creative Director of POWSTER. “We’re excited to bring the anticipation and adrenaline rush of Candyman to life online, immersing audiences in the world of urban legends and creative storytelling.”
About POWSTER
POWSTER, part of
About Candyman
Oscar® winner
For as long as residents can remember, the housing projects of Chicago’s Cabrini-Green neighborhood were terrorized by a word-of-mouth ghost story about a supernatural killer with a hook for a hand, easily summoned by those daring to repeat his name five times into a mirror. In present day, a decade after the last of the Cabrini towers were torn down, visual artist
With Anthony’s painting career on the brink of stalling, a chance encounter with a Cabrini-Green old-timer (
About 8th Wall
8th Wall is an award-winning computer vision software company that makes it possible to build interactive web-based augmented reality (WebAR) that can be experienced on any smartphone—no app required. With the world’s largest augmented reality platform, 8th Wall supports over 3.5 billion smartphones and has been used by developers, agencies and creative studios to create AR activations for brands across industry verticals including retail, food and beverage, travel and tourism, automotive, fashion, sports and entertainment. Learn more about 8th Wall at www.8thwall.com.
Media Contact
Lindsay@powster.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/43fce5c9-c34a-4bea-90c1-3859422b4041
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4ea366fa-9367-402c-81c0-796e2fcb6e11
Candyman I Dare You Augmented Reality Experience
Say "Candyman" 5 times, I dare you.
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