Vista Group International Limited announced the expansion of its relationship with the Odeon Cinemas Group through the signing of an agreement to implement the Vista Group solution for Cinesa Cinemas in Spain and Portugal. The solution provides cinema management software, (`Vista Cinema'), a reimagined website and mobile App (`Vista Digital'), big data analytics and targeted marketing (`Movio') and real-time distribution of digital media assets (`MX Film'). The first pilot site went live just before Christmas 2021, and the implementation (42 sites in total) is expected to complete before the end of 2022.
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