|Delayed - 11/25 04:00:00 pm|
United Continental : Airlines Redesigns Mobile App to be More Accessible for People with Visual Disabilities
|10/29/2020 | 09:12am|
'The parts of the travel experience that we all take for granted like checking luggage, getting your flight status and accessing a boarding pass can still be a challenge for someone with a visual disability,' said
Visually impaired customers will notice that these changes make it easier to manage all aspects of day-of travel, including check in, viewing reservation details and flight status, bag tracking and more.
'Optimizing mobile apps for tools such as VoiceOver and TalkBack has been a game changer, allowing people with visual disabilities to fully utilize smartphone technology in their daily lives,' said Campbell. 'It's just as important for someone with a visual disability to easily access day-of-travel information and features as for any other customer. By improving the accessibility of the United app, we are truly living out United's mission of caring for all customers.'
Beyond the accessibility changes, the United digital team enhanced the current offering while keeping the features that helped the app win a Webby People's Voice award in 2019.
For our MileagePlus program members, the app now features a refreshed account experience for members to easily check balances, track Premier progress, explore MileagePlus benefits, access past activity and more, all in one place.
The airline is also expanding a popular feature previously only accessible to MileagePlus members. Now, all 37 million customers who have the United app will see a contextualized home screen starting 48 hours before their flight which provides dynamic updates based on where a customer is in their travel journey. For example, customers can see the boarding status of their flight on their homescreen, access personal device entertainment onboard with one click, find a link to a map with gate-to-gate directions for connecting flights and click a quick access button to track any checked bags upon arrival.
United made slight tweaks to navigation based on customer feedback to make the app more intuitive, including making the bottom navigation persistent throughout the app. Another example is the 'More' menu, which was reorganized and now contains the 'Inbox' feature, which includes timely messages about boarding announcements, gate changes and other travel updates.
Customers will notice a new color palette that's consistent with the refreshed branding the airline debuted in 2019. United's digital team also made subtle design adjustments to make things more consistent and easier to find, like always using a purple bar to highlight the main call-to-action on a page and ensuring alerts and flight status icons appear the same way in every page on the app.
All of these changes are underpinned by a new back-end platform, which will ultimately make the app faster and more responsive.
The redesigned app is available for download today for iPhone, iPad and iPod touch devices (as an iPhone app) and for Android devices.
Since the start of the pandemic, United has been a leader among
United's shared purpose is 'Connecting People. Uniting the World.' For more information, visit united.com, follow @United on Twitter and Instagram or connect on Facebook. The common stock of United's parent,
For further information: United Airlines Worldwide Media Relations, +1-872-825-8640, firstname.lastname@example.org
(C) 2020 Electronic News Publishing, source