Item 5.02Departure of Directors or Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Appointment of Principal Operating Officer
On January 11, 2021, Michelle Hulst was appointed as the Chief Operating Officer
of The Trade Desk, Inc. (the "Company"). In this role, Ms. Hulst will serve as
the principal operating officer of the Company.
Ms. Hulst, age 47, has served as the Company's Executive Vice President, Global
Data and Strategy since July 2020. Prior to joining the Company, Ms. Hulst was
Group Vice President, Marketing and Strategic Partnerships at Oracle Data Cloud,
a global business unit within Oracle, from September 2017 to July 2020, after
serving as Vice President, Strategic Partnerships and Business Development from
April 2015 to September 2017. Prior to it being acquired by Oracle, Ms. Hulst
worked at Datalogix from March 2006 to April 2015, where she was Senior Vice
President, Strategic Partnerships and Business Development. Ms. Hulst previously
worked at Entertainment Publications, an operating business of
IAC/InterActiveCorp, for almost eleven years. Ms. Hulst serves on the board of
directors of the Bank of Hawaii, a publicly-traded regional financial services
company. Ms. Hulst received a B.A. in Organizational Psychology from the
University of Michigan and an M.B.A. from Northwestern's Kellogg School of
Management.
The Company entered into an employment agreement with Ms. Hulst that provides
for, among other things, a base annual salary of $535,000 and an initial annual
target bonus of $535,000. The employment agreement also provides Ms. Hulst with
severance and change in control benefits generally consistent with the severance
and change in control benefits provided to the Company's other executive
officers, other than the Company's Chief Executive Officer. In addition, in
accordance with the Company's customary practice, the Company is entering into
an indemnification agreement with Ms. Hulst in substantially the same form
entered into with the other officers and directors of the Company.
There are no arrangements or understandings between Ms. Hulst, on the one hand,
and any other persons, on the other hand, pursuant to which Ms. Hulst was
appointed as Chief Operating Officer of the Company. Ms. Hulst is not a party to
any transaction required to be disclosed pursuant to Item 404(a) of Regulation
S-K. Ms. Hulst has no family relationship with any director or executive officer
of the Company.
The foregoing summary of the employment agreement does not purport to be
complete and is qualified in its entirety by the full text of the employment
agreement, a copy of which is filed as Exhibit 10.1 hereto, and is incorporated
herein by reference.
A copy of the press release announcing the Chief Operating Officer appointment
is attached hereto as Exhibit 99.1.
Item 9.01Financial Statements and Exhibits.
(d) The following exhibit is being filed herewith:
Exhibit No. Description
Employment Agreement, dated January 11, 2021, by and between the
10.1 Company and Michelle Hulst.
99.1 Press release of The Trade Desk, Inc., dated January 14, 2021.
104 Cover Page Interactive Data File (formatted as Inline XBRL).
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