Steve Madden Announces Collaboration with Hairbrella to Create a Special Limited Edition Unisex Bucket Hat
May 24, 2022 at 09:00 am EDT
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Steve Madden has collaborated with Hairbrella to create a special limited edition unisex bucket hat. The Hairbrella x Steve Madden partnership was born in February 2021, during Black History Month, when Steve Madden partnered with the Fearless Fund to spotlight six women of color-led businesses. Madden and Hairbrella founder, Tracey Pickett, sparked creatively during a Zoom call and, over the next year, they designed the unisex bucket hat featured in two colorways.
Hairbrella was created to protect various hairstyles, lengths, and textures from the rain and humidity. The hats (which retail at $44.95) are lined with satin to prevent friction and hair breakage. They are 100% waterproof and offer a UPF of 50 to keep the wearer cool and provide protection from the sun.
A hidden storage pocket allows the hat to fold into itself, saving space and easily slipping into pockets or handbags.
Steven Madden, Ltd., and its subsidiaries designs, sources, and markets fashion-forward branded and private label footwear, accessories, and apparel. The Wholesale Footwear segment designs, sources, and markets its brands and sells its products to department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, independent stores, and clubs. The Wholesale Accessories/Apparel segment designs, sources, and markets its brands and sells its products to department stores, mass merchants, off-price retailers, online retailers, specialty retailers, independent stores, and clubs. The Direct-to-Consumer segment consists of Steve Madden and Dolce Vita full-price retail stores, Steve Madden outlet stores. Its Licensing segment is engaged in the licensing of the Steve Madden and Betsey Johnson trademarks for use in the sale of select apparel, accessory, and home categories as well as various other non-core products.
STEVEN MADDEN, LTD. 
