Starbucks CEO Kevin Johnson told employees this week that the company is committed to elevating diversity within its ranks by achieving Black, Indigenous and People of Color representation of at least 30% at all corporate levels and at least 40% of all retail and manufacturing roles by 2025.

The chain is linking executive compensation to the goal, but Johnson did not provide details on how it would be calculated.

"As we discuss inclusion, diversity and equity, we discover time and again that these topics are foundational to our Starbucks Mission and Values," Johnson said in a press release. "Of course, they are. The very concept of the Third Place embodies inclusion — creating a place of warmth and belonging, where everyone is welcome."

The chain's diversity efforts include:

  • Launching a mentorship program connecting BIPOC partners to senior leaders and investing in strategic partnerships with professional organizations that focus on the development of BIPOC talent.
  • Disclosing data reflecting the diversity of our current workforce.
  • Establishing an Inclusion and Diversity Executive Council to provide internal governance to integrate inclusion and diversity throughout the organization.
  • Creating $1.5 million in Neighborhood Grants from The Starbucks Foundation prioritizing grassroots and community-based nonprofit organizations focused on local impact. The grants will uplift organizations led by and that serve Black communities and will support more than 400 local nonprofit organizations across the country.
  • Invest $5 million to launch a two-year initiative focused on supporting nonprofits that serve BIPOC youth.

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