For those in the West End and dreaming of a white Christmas, Snapchat has used its AR to bring a bit of holiday magic to Carnaby Street, where they have adapted their Local Lenses technology to make it snow at this famous shopping destination.

Snapchatters can also use a paint cannon to give the shops on Carnaby Street a festive makeover.

Last year Snap introduced Landmarkers, which enabled the Snapchat Camera to understand individual buildings and allowed Lenses to interact with some of the world's greatest landmarks. From Buckingham Palace, to the Flatiron Building in New York, to the Taj Mahal, these places came to life in entirely new ways from the perspectives of the world's most creative people, closely weaving our physical and the digital world together.

Earlier this year, Snap launched its first Local Lens, which evolved this technology and made it possible to augment larger areas, including city blocks. This first iteration, City Painter allowed Snapchatters to join a persistent, shared AR world built right on top of the physical one, and collaborate to paint the space around them.

By taking in information from 360-degree images, and Community Snaps, Snap was able to build up a digital representation of the physical world, and view an augmented experience from different viewpoints.

If you are in Carnaby Street, open up Snapchat and the Lens should appear on your Carousel. Select it and point your camera to begin the experience.

*********ENDS*********

Carnaby.co.uk @CarnabyLondon #CarnabyChristmas

For further information please contact Mel Langlands or Meghan Ryan at Sister London Melissa.langlands@sisterlondon.com / meghan.ryan@sisterlondon.com

Notes to Editors

About Carnaby

Carnaby is in the heart of London's West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is an iconic experiential shopping, dining and leisure destination.

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Shaftesbury plc published this content on 15 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 December 2020 15:52:08 UTC