SHAFTESBURY : ANNOUNCES THE FIRST EVER STAND ALONE iets frans… SHOP OPENING ON CARNABY STREET, LONDON

Shaftesbury continues to bring new brands to the Carnaby destination and are delighted to welcome the launch of the first ever stand-alone iets frans… store, opening today at 44 Carnaby Street. The 2 floor shop will house exclusive iets frans… product, including unisex apparel in a variety of colourways and prints, as well as face masks and accessories.

Samantha Bain-Mollison, Retail Director Shaftesbury 'We are delighted that iets frans... has chosen Carnaby for its first ever stand alone store. It is a great fit for the Carnaby customer with on trend products at great price points. This is another positive retail opening for Carnaby following the Rolling Stones flagship, Wax London and upsize of the new adidas store'.

iets frans… is the go-to brand for oversized sweats & elevated sportswear basics and unisex products. The organic success of the collection since launch 2017 is due to Instantly recognisable vintage inspired lifestyle brand with a nostalgic casual aesthetic combined with innovative colour stories and logo applications. Prices from £20 - £100

Emma Wisden, Urban Outfitters MD comments:'By listening to our global community we have seen a continued desire for self - expression. iets frans oversized sweats and go-anywhere street wear allow our audience to be unconstrained & themselves. We will be focusing our efforts on expanding the collection starting now, through 2021 to offer updated colorways and technical fabrications witha few exciting projects along the way'

44 Carnaby Street, London, W1F 9PP

Opening Hours 10am to 7pm Mon- Sat, 12-6pm Sunday

About iets frans…

Launched in London .... a unisex lifestyle brand influenced by vintage sportswear. It's nostalgic casual aesthetic combined with innovative colour stories and logo applications makes iets Frans ... instantly recognisable. The brand also takes inspiration from what's happening on real streets of cities .. 90's Parisian subcultures particularly, where casual sportswear and functional workwear are combined with relaxed silhouettes and over-sized fits.

Confidently messed with classics for a new global community connected by self-expression.

For more information please contact Sister London:

[e-mail]

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information

ENDS

Carnaby

Carnaby is in the heart of London's West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Shaftesbury

Shaftesbury owns and manages a 15.2 -acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

The portfolio comprises 607 restaurants, cafés, pubs and shops, extending to 1.1 million sq. ft., 616 apartments and 0.4 million sq. ft. of offices. All our properties are close to the main West End Underground stations, which currently handle c228m passenger's p.a., and within ten minutes' walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid-2020s.

@shaftesburyplc shaftesbury.co.uk