Seiko Epson : Epson digital signage aims to elevate in-person experiences
May 28, 2021 at 06:26 am EDT
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Retailers and the educational community can both tap Epson digital signage technology, including laser projection solutions, to create a more dynamic in-person experience, whether it's in a store or classroom. The Epson technology also offers the opportunity to create safe and engaging experiences as businesses and schools are reopening post-pandemic, according to a news release.
"As businesses and educators look forward to the return of customers and students, creating safe in-person experiences is top of mind," Remi Del Mar, product manager, Epson America Inc., said in the release. "The flexibility and creative features digital signage solutions offer makes it easy for businesses to display informative, eye-catching content to engage audiences while keeping everyone at a safe distance."
Epson offers four tips for using digital signage to make customers and students feel welcome and safe:
Immersive flight-trackers: After more than a year of being grounded, consumers are taking off for new destinations. Once passengers complete check-in and security, navigating the flight information display is the next feat before stepping on the plane. Instead of crowding around flat screens to check flight details, a single digital signage projector can deliver an enlarged image to help maintain social distance protocols. Digital signage projectors allow airports to customize flight display sites in real time with content for seasonal displays or informative purposes.
Captivating classroom displays: Education staff is preparing for students to return for hybrid learning. In addition to in-class safety measures, educators must captivate students after months spent out of the classroom. Integrating digital signage offers the ability to upload customized content, add inspirational quotes or graphics related to a day's lesson to generate excitement and entice students for a day of learning. Once the day is done, educators can turn the projector off to get valuable classroom space returned.
Dynamic retail store fronts: After a satisfying spring cleaning of organizing closets and donating clothes, it's time for a shopping spree to update wardrobes with the latest trends. Retailers looking to stand out from the crowd can entice customers with engaging projection on storefronts, communicating directly with passersby to showcase new arrivals, best-sellers and hot deals. With the ability to transform virtually any surface, shape or material — from a glass window to a plastic mannequin — retailers can use digital signage projectors to display different garment patterns and colors or product background information to entice shoppers.
Streamline tradeshow safety: Industries planning for in-person tradeshows must consider how to control the crowd. Existing spaces can be optimized with wayfinding and directional cues to help create a safe experience for show attendees. Digital signage projectors offer images ideal for communicating social distance rules, speaker presentation times and breakout session locations, the release said. Plus, with flexible placement, an array of connectivity options and remote control and monitoring tools, digital signage projectors can create an inviting, safe show for all who attend, the company said.
"There are a multitude of ways to leverage digital signage to make it easier for businesses and schools working in today's environment. It just takes a bit of creative thinking and the right tools," said Del Mar.
Seiko Epson Corporation specializes in the design, manufacturing and marketing of printing, visual communication and watchmaking equipment and systems, and industrial devices. Net sales break down by family of products as follows:
- printing equipment (71%): printers, scanners, copiers, digital presses, fax machines, ticket printers, labellers, etc. for businesses and individuals. The group also offers consumables (ink cartridges, toners, ribbons, etc.);
- visual communication systems (14.2%): multimedia projectors, smart glasses, LCD displays, etc. ;
- watches and industrial products (14.1%): electronic and mechanical watches, wristwatches, chronometers, optoelectronic devices, precision machine tools, robotic systems, mechatronic products, micro-devices, etc.
- other (0.7%).
At the end of March 2021, Seiko Epson operated 27 production sites worldwide.
Net sales are distributed geographically as follows: Japan (22.3%), the United States (21%), China (14.5%) and other (42.2%).
SEIKO EPSON CORPORATION 
