Thanks to The Frame's popularity in North American and European markets, total sales since 2017 expected to exceed two million units by year end.
'The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers' lives with an extensive art collection,' said
Innovative Design Marries Form and Function
The Frame is the most popular model among Samsung's Lifestyle TV lineup. Since it was first released in 2017, The Frame's design, features and size have continuously evolved, reflecting consumers' ever-changing tastes and lifestyle needs.
As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for their screens to go beyond a home appliance and enhance their interior design. The Frame perfectly converged these trends to offer consumers a blend of form and function, leading to rising sales for the lineup.
Innovating picture quality and keeping up with consumer trends drive Samsung to continually enhance each new iteration of The Frame. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings, so that viewers can fully enjoy optimized pictures and videos. In
The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year's model, adding elegance of space with frame-type bezels available in various colors. Users can choose a customizable frame - white, teak, or brown flat-style bezel, and white or brick red beveled chamfer-style bezel.1 The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand.
Curated Content Through Strategic Partnerships in the
Aside from its unique and modern design, a focal point of The Frame is the
The
The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery.
For more information on Samsung's lifestyle TV portfolio, please visit www.samsung.com.
1 The Chamfer style bezel is available only in 55" and 65"
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