All references to "PURE," "we," "our," "us" and the "Company" in this Item 7 refer to PURE Bioscience, Inc. and our wholly owned subsidiary.





The discussion in this section contains forward-looking statements. These
statements relate to future events, our future operations or our future
financial performance. We have attempted to identify forward-looking statements
by terminology such as "anticipate," "believe," "can," "continue," "could,"
"estimate," "expect," "intend," "may," "plan," "potential," "predict," "should,"
"would" or "will" or the negative of these terms or other comparable
terminology, but their absence does not mean that a statement is not
forward-looking. These statements are only predictions and involve known and
unknown risks, uncertainties and other factors, which could cause our actual
results to differ from those projected in any forward-looking statements we
make. Several risks and uncertainties we face are discussed in more detail under
"Risk Factors" in Part I, Item 1A of this Annual Report or in the discussion and
analysis below. You should, however, understand that it is not possible to
predict or identify all risks and uncertainties and you should not consider the
risks and uncertainties identified by us to be a complete set of all potential
risks or uncertainties that could materially affect us. You should not place
undue reliance on the forward-looking statements we make herein because some or
all of them may turn out to be wrong. We undertake no obligation to update any
of the forward-looking statements contained herein to reflect future events and
developments, except as required by law. The following discussion should be read
in conjunction with the consolidated financial statements and the notes to those
statements included elsewhere in this Annual Report on Form 10-K.



34






Overview



We are focused on developing and commercializing proprietary antimicrobial
products that provide safe and cost-effective solutions to the health and
environmental challenges of pathogen and hygienic control. Our technology
platform is based on patented stabilized ionic silver, and our initial products
contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic
antimicrobial agent, which offers 24-hour residual protection and formulates
well with other compounds. As a platform technology, we believe SDC is
distinguished from existing products in the marketplace because of its superior
efficacy, reduced toxicity, non-causticity and the inability of bacteria to

form
a resistance to it.



We believe there is a significant market opportunity for our safe, non-toxic,
non-caustic and effective SDC-based solutions. We currently offer PURE® Hard
Surface as a food contact surface sanitizer and disinfectant to restaurant
chains, food processors and food transportation companies. We also offer PURE
Control® as a direct food contact processing aid. In addition to our direct
sales efforts with PURE Hard Surface and PURE Control, we market and sell our
SDC-based products indirectly through third-party distributors supporting
various industries.



Financial Overview


This financial overview provides a general description of our revenue and expenses.





Net Product Sales



We contract manufacture and sell SDC-based products for end use, and as a raw
material for manufacturing use. We recognize revenue when we satisfy a
performance obligation by transferring control of the promised goods or services
to our customers, in an amount that reflects the consideration we expect to be
entitled to in exchange for those goods or services. Any amounts received prior
to satisfying revenue recognition criteria are recorded as deferred revenue. See
"Critical Accounting Policies and Estimates - Revenue Recognition".



Cost of Goods Sold



Cost of goods sold for product sales includes direct and indirect costs to
manufacture products, including materials consumed, manufacturing overhead,
shipping costs, salaries, benefits, reserved inventory, and related expenses of
operations. Depreciation related to manufacturing is systematically allocated to
inventory produced, and expensed through cost of goods sold at the time
inventory is sold.



35





Selling, General and Administrative


Selling, general and administrative expense consists primarily of salaries and
other related costs for personnel in business development, sales, finance,
accounting, information technology, and executive functions. Other selling,
general and administrative costs include product marketing, advertising, and
trade show costs, as well as public relations and investor relations, facility
costs, and legal, accounting and other professional fees.



Research and Development



Our research and development activities are focused on leveraging our technology
platform to develop additional proprietary products and applications. Research
and development expense consists primarily of personnel and related costs,
product registration expenses, and third-party testing. We expense research and
development costs as incurred.



Other Income (Expense)


We record interest income, interest expense, the change in derivative liabilities, as well as other non-operating transactions, as other income (expense) in our consolidated statements of operations.





COVID-19



The COVID-19 pandemic has led to severe disruptions in general economic
activities, as businesses and federal, state, and local governments take
increasingly broad actions to mitigate this public health crisis. While we have
experienced some delays related to final third-party validation of certain of
our products and product rollouts by customers using PURE Control, we have not
experienced a material disruption to our business. In addition, we have
benefited from increased demand from our customers for our PURE Hard Surface
product due to a focus on surface disinfecting in response to attempting to
prevent COVID-19 transmission. We cannot assure you that such increased demand
will continue. Further, on a go-forward basis, we cannot guarantee the overall
economic conditions will not affect our business, as these conditions may
significantly negatively impact all aspects of our business. Our business is
dependent on the continued health and productivity of our employees, including
our sales staff and corporate management team.



Additionally, our liquidity could be negatively impacted if these conditions
continue for a significant period of time and we may be required to pursue
additional sources of financing to obtain working capital, maintain appropriate
inventory levels, and meet our financial obligations. Currently, capital and
credit markets have been disrupted by the crisis and our ability to obtain any
required financing is not guaranteed and largely dependent upon evolving market
conditions and other factors. Depending on the continued impact of the crisis,
further actions may be required to improve our cash position and capital
structure.



The extent to which the COVID-19 pandemic ultimately impacts our business,
sales, results of operations and financial condition will depend on future
developments, which are highly uncertain and cannot be predicted, including, but
not limited to, the duration and spread of the outbreak, its severity, the
actions to contain the virus or treat its impact, and how quickly and to what
extent normal economic and operating conditions resume and, more specifically,
the effect it has on our customers and suppliers. Even after the COVID-19
pandemic has subsided, we may experience significant impacts to our business as
a result of its global economic impact, including any economic downturn or
recession that has occurred or may occur in the future.



Results of Operations - Comparison of the Years Ended July 31, 2020 and 2019

Fluctuations in Operating Results





Our results of operations have fluctuated significantly from period to period in
the past and are likely to continue to do so in the future. We anticipate that
our results of operations will be affected for the foreseeable future by several
factors that may contribute to these periodic fluctuations, including
fluctuations in the buying patterns of our current or potential customers for
which we have no visibility, the mix of product sales including a change in the
percentage of higher or lower margin formulations and packaging configurations
of our products, the cost of product sales including component costs, our
inability for any reason to be able to meet demand, the achievement and timing
of research and development and regulatory milestones, unforeseen changes in
expenses, including non-cash expenses such as the fair value of equity awards
granted and the fair value change of derivative liabilities, the calculation of
which includes several variable assumptions, and unforeseen manufacturing or
supply issues, among other issues. Due to these fluctuations, we believe that
the period-to-period comparisons of our operating results are not a reliable
indication of our future performance. As of the date of this filing, we are not
aware of any trends in these factors or events or conditions that we believe are
reasonably likely to impact our results of operations in the future.



Net Product Sales



Net product sales were $6,917,000 and $1,909,000 for the years ended July 31,
2020 and 2019, respectively. The increase of $5,008,000 was attributable to
increased sales across our distribution and end-user network servicing the food
processing, transportation and janitorial industry. Our top three customers
accounted for $2,757,000 of net product sales for the year ended July 31, 2020.



For the year ended July 31, 2020, three individual customers accounted for 16%,
13% and 11% of our net product sales. No other individual customer accounted for
10% or more of our net product sales. The geographic breakdown of net product
sales was as follows: 98% U.S. and 2% foreign.



For the year ended July 31, 2019, one individual customer accounted for 15%, and
two individual customers accounted for 11% of our net product sales. No other
individual customer accounted for 10% or more of our net product sales. All of
our net product sales occurred in the United States.



36






Cost of Goods Sold



Cost of goods sold was $2,896,000 and $728,000 for the years ended July 31, 2020
and 2019, respectively. The increase of $2,168,000 was primarily attributable to
increased product sales.



Gross margin, as a percentage of net product sales, was 58% and 62% for the
years ended July 31, 2020 and 2019, respectively. The decrease in gross margin
percentage was primarily attributable to the sale of higher margin formulations
and packaging configurations of our products during the fiscal year ended July
31, 2019 as compared with the current year.



Selling, General and Administrative Expense





Selling, general and administrative expense was $3,695,000 and $6,416,000 for
the years ended July 31, 2020 and 2019, respectively. The decrease of $2,721,000
was primarily attributable to decreased personnel costs, as well as, decreased
business development, marketing, board fees and share-based compensation.



Share-based compensation expense included in selling, general and administrative
expense, was $787,000 and $2,449,000 for the fiscal year ended July 31, 2020 and
2019, respectively. The decrease of $1,662,000 is primarily due to the prior
year vesting of stock options and restricted stock units granted to employees,
directors and consultants supporting our selling, general and administrative
functions.


Research and Development Expense





Research and development expense was $322,000 and $354,000 for the years ended
July 31, 2020 and 2019, respectively. The decrease of $32,000 was primarily
attributable to reduced personnel costs and reductions in third-party testing
and research supporting our FDA approval efforts.



Inducement to Exercise Warrants


Inducement expense was zero and $960,000 for the fiscal year ended July 31, 2020
and 2019, respectively. During the fiscal year ended July 31, 2019, we amended
outstanding warrants held by investors participating in our 2014 private
placement financings. In accordance with the terms of the amendment the strike
price for the warrants was reduced. As a result, we recorded an inducement
expense of $960,000 during the fiscal year ended July 31, 2019.



37






Modified EBITDA



In addition to our GAAP results, we present Modified EBITDA as a supplemental
measure of our performance. However, Modified EBITDA is not a recognized
measurement under GAAP and should not be considered as an alternative to net
income, income from operations or any other performance measure derived in
accordance with GAAP, or as an alternative to cash flow from operating
activities as a measure of liquidity. We define Modified EBITDA as net income
(loss), plus interest expense, depreciation and amortization, stock-based
compensation, and warrant inducement expense.



Management considers our core operating performance to be that which our
managers can affect in any particular period through their management of the
resources that affect our underlying revenue and profit generating operations
during that period. Non-GAAP adjustments to our results prepared in accordance
with GAAP are itemized below. You are encouraged to evaluate these adjustments
and the reasons we consider them appropriate for supplemental analysis. In
evaluating Modified EBITDA, you should be aware that in the future we may incur
expenses that are the same as or similar to some of the adjustments in this
presentation. Our presentation of Modified EBITDA should not be construed as an
inference that our future results will be unaffected by unusual or non-recurring
items.


Set forth below is a reconciliation of net loss to Modified EBITDA for the fiscal year ended July 31, 2020 and 2019:





                                                        July 31,
                                                 2020            2019
             Net income (loss)                 $   4,000     $ (6,554,000 )
             Add (deduct)
             Other (income) expense                    -            5,000
             Depreciation and amortization       191,000          241,000
             Inducement to exercise warrants                      960,000
             Stock-based compensation            787,000        2,449,000
             Modified EBITDA                   $ 982,000     $ (2,899,000 )




We present Modified EBITDA because we believe it assists investors and analysts
in comparing our performance across reporting periods on a consistent basis by
excluding items that we do not believe are indicative of our core operating
performance. In addition, we use Modified EBITDA in developing our internal
budgets, forecasts and strategic plan; in analyzing the effectiveness of our
business strategies in evaluating potential acquisitions; making compensation
decisions; and in communications with our board of directors concerning our
financial performance. Modified EBITDA has limitations as an analytical tool,
which includes, among others, the following:



  ? Modified EBITDA does not reflect our cash expenditures, or future
    requirements, for capital expenditures or contractual commitments;

? Modified EBITDA does not reflect changes in, or cash requirements for, our

working capital needs;

? Modified EBITDA does not reflect future interest expense, or the cash

requirements necessary to service interest or principal payments, on our

debts; and

? Although depreciation and amortization are non-cash charges, the assets being

depreciated and amortized will often have to be replaced in the future, and

Modified EBITDA does not reflect any cash requirements for such replacements.

Liquidity and Capital Resources





As of July 31, 2020, we had $3,914,000 in cash and cash equivalents compared
with $473,000 in cash and cash equivalents as of July 31, 2019. The net increase
in cash and cash equivalents was primarily attributable to increased cash
collections from customer sales. Additionally, as of July 31, 2020, we had
$1,512,000 of current liabilities, including $1,344,000 in accounts payable,
compared with $738,000 of current liabilities, including $553,000 in accounts
payable as of July 31, 2019. The net increase in current liabilities was
primarily due to trade payables due to our contract manufacture.



We have a history of recurring losses, and as of July 31, 2020 we have incurred
a cumulative net loss of $123,474,000. During the fiscal year ended July 31,
2019, we had a net loss of $6,554,000 and net product sales of $1,909,000. In
addition, our cash on hand was $398,000 and we used $2,990,000 in cash to fund
operations. During the fiscal year ended July 31, 2020, our financial
performance significantly improved, and we recorded net income of $4,000,
recorded net product sales of $6,917,000 and generated $669,000 of cash flows
from operations. In addition, during the year ended July 31, 2020, we raised
$2,830,000 through the sale of our common stock, resulting in a cash balance of
$3,839,000 and stockholders' equity of $4,811,000 at July 31, 2020. Based on
current projections, we believe our available cash on-hand, our current efforts
to market and sell our products, and our ability to significantly reduce
expenses, will provide sufficient cash resources to satisfy our operational
needs, for at least one year from the date these financial statements are
issued.



Our future capital requirements depend on numerous forward-looking factors.
These factors may include, but are not limited to, the following: the acceptance
of, and demand for, our products; our success and the success of our partners in
selling our products; our success and the success of our partners in obtaining
regulatory approvals to sell our products; the costs of further developing our
existing products and technologies; the extent to which we invest in new product
and technology development; and the costs associated with the continued
operation, and any future growth, of our business. The outcome of these and
other forward-looking factors will substantially affect our liquidity and
capital resources.



Until we can continually generate positive cash flow from operations, we will
need to continue to fund our operations with the proceeds of offerings of our
equity and debt securities. However, we cannot assure you that additional
financing will be available when needed or that, if available, financing will be
obtained on terms favorable to us or to our stockholders. If we raise additional
funds from the issuance of equity securities, substantial dilution to our
existing stockholders would likely result. If we raise additional funds by
incurring debt financing, the terms of the debt may involve significant cash
payment obligations as well as covenants and specific financial ratios that may
restrict our ability to operate our business.



38






The following table summarizes our contractual obligations as of July 31, 2020.



                                                           Payments due by period
                                              Less than                                            More than
                                 Total         1 year          1-3 years         3-5 years          5 years

Operating lease obligations    $  12,000     $    12,000     $           -                 -                 -
                               $  12,000     $    12,000     $           -                 -                 -



Critical Accounting Policies and Estimates





The discussion and analysis of our financial condition and results of operations
are based on our audited consolidated financial statements, which have been
prepared in accordance with accounting principles generally accepted in the
United States, or GAAP. The preparation of these financial statements requires
us to make estimates and judgments that affect the reported amounts of assets,
liabilities, revenues, expenses, and related disclosures. We evaluate our
estimates on an ongoing basis. We base our estimates on historical experience
and on other assumptions that we believe to be reasonable under the
circumstances, the results of which form the basis for making judgments about
the carrying values of assets and liabilities that are not readily apparent from
other sources. Actual results may differ from these estimates under different
assumptions or conditions.



39





We believe the following accounting policies and estimates are critical to aid you in understanding and evaluating our reported financial results.





Revenue Recognition



Effective August 1, 2018, we adopted the Financial Accounting Standards Board
("FASB") Accounting Standards Codification ("ASC"), Topic 606, Revenue from
Contracts with Customers ("Topic 606"). Under Topic 606, revenue is recognized
at an amount that reflects the consideration to which we expect to be entitled
in exchange for transferring goods or services to a customer. This principle is
applied using the following 5-step process:



  1. Identify the contract with the customer
  2. Identify the performance obligations in the contract
  3. Determine the transaction price

4. Allocate the transaction price to the performance obligations in the contract

5. Recognize revenue when (or as) each performance obligation is satisfied






Under Topic 606, we recognize revenue when we satisfy a performance obligation
by transferring control of the promised goods or services to our customers, in
an amount that reflects the consideration we expect to be entitled to in
exchange for those goods or services.



Our technology platform is based on patented stabilized ionic silver, and our
initial products contain silver dihydrogen citrate, or SDC. SDC is a
broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual
protection and formulates well with other compounds. We sell various
configurations and dilutions of SDC direct to customers and through
distributors. We currently offer PURE® Hard Surface as a food contact surface
sanitizer and disinfectant to restaurant chains, food processors and food
transportation companies. We also offer PURE Control® as a direct food contact
processing aid.



Contract terms for unit price, quantity, shipping and payment are governed by
sales agreements and purchase orders which we consider to be a customer's
contract in all cases. The unit price is considered the observable stand-alone
selling price for the arrangements. Any promotional or sales discounts are
applied evenly to the units sold for purposes of calculating standalone selling
price.



Product sales generally consist of a single performance obligation that we
satisfy at a point in time. We recognize product revenue when the following
events have occurred: (a) we have transferred physical possession of the
products, (b) we have a present right to payment, (c) the customer has legal
title to the products, and (d) the customer bears significant risks and rewards
of ownership of the products.



Our direct customer and distributer sales are invoiced based on received
purchase orders. Our payment terms on invoiced direct customer and distributor
sales range between 30 and 90 days after we satisfy our performance obligation.
The majority of our customers are on 30 day payment terms. We currently offer no
right of return on invoiced sales and maintain no allowance for sales returns.



Shipping and handling are treated as activities to fulfill promises to customers
and any amounts billed to a customer, if applicable, represent revenues earned
for the goods provided. Costs related to such shipping and handling billings are
classified as cost of sales.



We do not have significant categories of revenue that may impact how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors.





40






Variable Consideration



We record revenue from customers in an amount that reflects the transaction
price we expect to be entitled to after transferring control of those goods or
services. From time to time, we offer sales promotions on our products such as
discounts. Variable consideration is estimated at contract inception only to the
extent that it is probable that a significant reversal of revenue will not

occur.



Share-Based Compensation



We grant equity-based awards under share-based compensation plans. We estimate
the fair value of share-based payment awards using the Black-Scholes option
valuation model. This fair value is then amortized over the requisite service
periods of the awards. The Black-Scholes option valuation model requires the
input of subjective assumptions, including price volatility of the underlying
stock, risk-free interest rate, dividend yield, and expected life of the option.
Share-based compensation expense is based on awards ultimately expected to vest,
and therefore is reduced by expected forfeitures. Changes in assumptions used
under the Black-Scholes option valuation model could materially affect our

net
loss and net loss per share.


Impairment of Long-Lived Assets





In accordance with GAAP, if indicators of impairment exist, we assess the
recoverability of the affected long-lived assets by determining whether the
carrying value of such assets can be recovered through undiscounted future
operating cash flows. If impairment is indicated, we measure the amount of such
impairment by comparing the carrying value of the asset to the fair value of the
asset and we record the impairment as a reduction in the carrying value of the
related asset and a charge to operating results. Estimating the undiscounted
future cash flows associated with long-lived assets requires judgment, and
assumptions could differ materially from actual results. There were no patent
impairments during the fiscal years ended July 31, 2020 or 2019.



For purposes of testing impairment, we group our long-lived assets at the lowest
level for which there are identifiable cash flows independent of other asset
groups. Currently, there is only one level of aggregation for our intangible
assets. We assess the impairment of long-lived assets, consisting of property,
plant, equipment and finite-lived intangible assets primarily consisting of the
worldwide patent portfolio of our silver ion technologies, annually, or whenever
events or circumstances indicate that the carrying value may not be recoverable.
Examples of such events or circumstances include:



? an asset group's inability to continue to generate income from operations and


    positive cash flow in future periods;

  ? loss of legal ownership or title to an asset;

? significant changes in our strategic business objectives and utilization of


    the asset(s); and

  ? the impact of significant negative industry or economic trends.




41


Additionally, on a quarterly basis we review the significant assumptions
underlying our impairment assessment to determine that our previous conclusions
remain valid. As part of our review, we consider changes in revenue growth
rates, operating margins, working capital needs and other expenditures. With the
exception of the impairment discussed above we have not identified any asset
groups where undiscounted cash flows were not substantially in excess of
carrying value.



Recoverability of assets to be held and used in operations is measured by a
comparison of the carrying amount of an asset to the future net cash flows
expected to be generated by the assets. The factors used to evaluate the future
net cash flows, while reasonable, require a high degree of judgment and the
results could vary if the actual results are materially different than the
forecasts. In addition, we base useful lives and amortization or depreciation
expense on our subjective estimate of the period that the assets will generate
revenue or otherwise be used by us. If such assets are considered to be
impaired, the impairment to be recognized is measured by the amount by which the
carrying amount of the assets exceeds the fair value of the assets. Assets to be
disposed of are reported at the lower of the carrying amount or fair value

less
selling costs.



We also periodically review the lives assigned to our intangible assets to
ensure that our initial estimates do not exceed any revised estimated periods
from which we expect to realize cash flows from the technologies. If a change
were to occur in any of the above-mentioned factors or estimates, the likelihood
of a material change in our reported results would increase.



Recent Accounting Pronouncements

Information regarding recent accounting pronouncements is contained in Note 2 to the Consolidated Financial Statements, included elsewhere in this report.

Off Balance Sheet Arrangements

We do not have any off balance sheet arrangements.

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