In a quick response to an update from Premier Investments, the broker nows sees upside risk to a forecast of -70% sales declines in the May-July quarter given stores will be progressively opening across the globe earlier than expected and online sales have been surging.

Equal-weight sand $14 target retained. Industry view: In-Line.

Sector: Retailing.

Target price is $14.00.Current Price is $15.41. Difference: ($1.41) - (brackets indicate current price is over target). If PMV meets the Morgan Stanley target it will return approximately -10% (excluding dividends, fees and charges - negative figures indicate an expected loss).

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