Pinterest : acquires Vochi, a video creation and editing app
December 06, 2021 at 09:22 am EST
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Pinterest acquires Vochi, a video creation and editing app
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December 6, 2021
Company, News, Technology
Today we're announcing that we've acquiredVochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of our commitment to helping creators bring more quality video content to Pinterest. Having more inspiring content can provide Pinners with more ways to watch, make and shop creator ideas.
"Our vision is to create a place where Pinners can go from inspiration to realization, and having more creator tools can help us further this vision," said Bin Liu, Head of Creators Engineering at Pinterest. "We're excited to work with Vochi's talented team to bring more video creation tools and quality content to our more than 400 million Pinners around the world."
Vochi was founded in 2019 by Ilya Lesun, Anna Buglakova, Vasily Kasnitsky, Sergey Malyutin and incubated by Andrei Avsievich and Yury Melnichek fromBulba Ventures.
"The Vochi app gives creators the ability to apply high quality effects based on computer vision on objects in a video instantly," said Ilya Lesun, CEO & Co-founder at Vochi. "These technologies are unique in the industry, and we're excited to bring them to an even larger audience as a part of the Pinterest team."
"Our ambition is to provide creators with a powerful tool that helps them make outstanding videos much faster, saving them time and energy for more creation and inspiration," said Anna Buglakova, CPO & Co-founder at Vochi.
The Vochi app will continue to be available as a standalone app for now. We're looking forward to working with the Vochi team and building more innovative creator tools together.
Financial terms of the deal were not disclosed
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Pinterest Inc. published this content on 06 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 December 2021 14:21:07 UTC.
Pinterest, Inc. is a visual search and discovery company. The Companyâs primary service, Pinterest, can be accessed through its mobile application or the Web. People use Pinterest to find ideas. As they browse Pinterest content, Pins, they fine-tune their tastes and find the idea. Users interact with the platform in multi-session journeys to find inspiration, curate their latest look, plan their next project and shop from brands. It has approximately 498 million monthly active users across the world. Content on Pinterest comes from a variety of sources, including retailers, brands, creators, publishers and users. It acquires that content via a range of methods, including product catalog uploads, direct publishing, and user curation. Content formats include images that allow the user to click into an idea to learn more, videos that provide the steps of an idea, and products that brands and merchants upload from catalogs.
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