Pinnacle Financial Partners : BHG Investor Call Slides

BANKERS HEALTHCARE GROUP

Investor Call

September 14, 2021

S A F E H A R B O R S T A T E M E N T S

Forward-Looking Statements

All statements, other than statements of historical fact, included in this presentation, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of1933 and Section 21E of the Securities Exchange Act of 1934. The words "expect," "anticipate," "intend," "may," "should," "plan," "believe," "seek," "estimate" and similar expressions are intended to identify such forward-looking statements, but other statements not based on historical information may also be considered forward-looking statements. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause the actual results to differ materially from the statements, including, but not limited to: (i) deterioration in the financial condition of borrowers of BHG resulting in significant increases in loan losses and provisions for those losses and substitutions; (ii) the effects of new outbreaks of COVID-19 like the ongoing spread of the delta and mu variants, including actions taken by governmental officials to curb the spread of the virus, and the

resulting impact on general economic and financial market conditions and on BHG's and its customers' business, results of operations, asset

quality and financial condition; (iii) further public acceptance of the vaccines that were developed against the virus as well as the decisions of governmental agencies with respect to vaccines including recommendations related to booster shots and requirements that seek to mandate that individuals receive or employers require that their employees receive the vaccine; (iv) the vaccines' efficacy against the virus, including new variants; (v) the inability of BHG to maintain the long-term historical growth rate of its loan originations; (vi) changes in loan underwriting, credit review or loss reserve policies associated with economic conditions, examination conclusions, or regulatory developments; (vii) the impact of competition with other lenders targeting similar markets as BHG, including pricing pressures and the resulting impact on BHG's results, including as a result of compression to the gain on sale amounts that BHG is able to book in connection with loan sales through its auction platform; (viii) adverse conditions in the national or local economies, particularly those that would adversely impact medical and dental professionals along with other professionals targeted by BHG; (ix) the results of examinations and reviews of BHG conducted by Pinnacle Bank's regulators; (x) BHG's ability to profitably grow its business and successfully execute on its business plans; (xi) risks of expansion into new product markets; (xii) the ability of BHG to access capital to finance its strategy of retaining more loans on its balance sheet as well as the continued participation of banks in BHG's auction platform driving demand for loans that BHG seeks to sell; (xiii) reduced ability to attract additional associates or retain key associates within the firm (including as a result of the competitive environment for associates); (xiv) the vulnerability of BHG's network and online portals, and the systems of parties with whom BHG contracts, to unauthorized access, computer viruses, phishing schemes, spam attacks, human error, natural disasters, power loss and other security breaches; (xv) the possibility of increased compliance and operational costs as a result of increased regulatory oversight; (xvi) the possibility of increased personal or corporate tax rates and the resulting reduction in BHG's customers' businesses as a result of any such increases; (xvii) changes in state and federal legislation, regulations or policies applicable to banks and other non-bank financial service providers, like BHG, including regulatory or legislative developments; (xviii) adverse results (including costs, fines, reputational harm, inability to obtain necessary approvals and/or other negative effects) from current or future litigation, regulatory examinations or other legal and/or regulatory actions; and (xix) general competitive, economic, political and market conditions. Additional factors which could affect the forward-looking statements can be found in Pinnacle Financials Annual Report on Form 10-K for the year ended December 31, 2020, and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC and available on the SEC's website at http://www.sec.gov. Pinnacle Financial disclaims any obligation to update or revise any forward-looking statements contained in this presentation, which speak only as of the date hereof, whether as a result of new information, future events or otherwise.

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A G E N D A

Introduction and Purpose of Call	Harold Carpenter, PNFP CFO
Company Overview
Business Model and Growth Initiatives	Al Crawford, CEO
Financials	Dan McSherry, CFO
BHG / PNFP Partnership	Hugh Queener, PNFP CAO
Why BHG	Al Crawford, CEO
Questions

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T H E T H R E E P I L L A R S O F O U R B U S I N E S S M O D E L

B H G i s U n i q u e l y P o s i t i o n e d f o r S u s t a i n e d G r o w t h

Impressive & Proven

Client Acquisition Engine

BHG is a leading provider of financial solutions to SMBs and consumers across the U.S.

Differentiated Analytics & Technology

BHG is best in class at using data analytics

and technology to market and underwrite small business and unsecured consumer loans to highly coveted professionals

Unparalleled Funding

& Distribution Marketplace

BHG uses a differentiated proprietary online auction platform to sell loans to one of the largest bank member bases in the country in a capital light model

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P R O V E N C L I E N T A C Q U I S T I O N E N G I N E

Te c h n o l o g y & P e r s o n a l To u c h Yi e l d A t t r a c t i v e C l i e n t O p p o r t u n i t i e s w i t h S o l u t i o n s

Dynamic marketing

• 45-memberteam of marketing experts
• Data-drivenmarketing strategy, leveraging proprietary models
• ROI-focusedcustomer acquisition approach

Concierge client relationship

• 170 dedicated loan specialists providing a hybrid approach to customer onboarding
• Focus on cross-sell
• Data-drivenapproach to sales performance

Unique products

• Best-in-classproduct offering in the commercial working capital and unsecured consumer lending space
• Longer terms and larger loan amounts than most competitors

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