Orthex and UPM Raflatac joined forces to offer household products and their labelling made of recycled plastic saved from ending up as marine litter. The products include buckets, wash bowls and water scoops. To achieve this, both companies are part of value chains that collect the plastic waste and transform it back into raw materials.

Orthex is part of a value chain that produces raw materials from recycled plastic by collecting old fishing nets and ropes from harbours in Scandinavia, in the UK and in Northern Europe. The collected material is sorted, cleaned, shredded, and extruded into raw material pellets, from which the Orthex's bucket, bowl and scoop products are made. The raw material has up to 94% lower carbon emissions compared to virgin plastic.

UPM Raflatac collaborates closely with multiple partners in the value chain to produce the Ocean Action labels. The Ocean Action label materials are the world's first label materials made from ocean bound plastic waste. The ocean bound plastic waste is abandoned plastic waste recovered from areas up to 50km inland from shores, defined by OBPCert as "at risk of ending up in the ocean".

At the first stage in the value chain HHI, a Malaysian-based plastic recycling company collects and sorts the ocean bound plastic waste with its partners. HHI then uses chemical recycling to convert the waste into pyrolysis oil. The pyrolysis oil is used by SABIC to create high-quality PP plastic granulates.

The plastic granulates are used in the process in which the film manufacturer Taghleef Industries produces the label film that is used to produce the final label material for product labelling.