FY2021/3 1Q Results Explanatory Materials

Oisix ra daichi 2020.8.14

Table of Contents

  1. FY2021/3 1Q Achievements
  2. Our Current Situation and Response to COVID-19
  3. Results on Business segment
  4. New Business Topics
  5. Profits outlook after FY2021/3 2Q
  6. ESG Topics
  • APPENDIXDATA SHEET

1

1. FY2021/3 1Q Achievements

Special factor in comparison with the same period of the previous year

Consolidation of Purple Carrot

  • Purple Carrot, a U.S. meal-kit home delivery service specialized in vegan, became a subsidiary in Apr.2019. Recognition of sales, profits/losses and goodwill began in FY2020/3 3Q.
  • Full-yearrecognition in consolidated reports this fiscal year versus half-year (3Q/4Q) last year.

Fiscal Year

Consolidated

1Q

2Q

3Q

4Q

period

Previous

From FY2020/3 3Q

half-year

Start of consolidation

fiscal year

(3Q/4Q)

(FY2020/3)

This fiscal year

Full-year

(FY2021/3)

*Due to the difference in fiscal year-ends, consolidated results are delayed by 3 months (1Q is consolidated from Jun to Mar).

3

Executive summary

FY2021/3 1QResults Against Initial Target,

●Sales

  • Owing to COVID-19, the increase in home delivery demand has exceeded initial forecast. Led by the domestic business, both subscriptions and ARPU have increased.
  • Regarding subscriber numbers, Oisix implemented a about 1-month suspension of new customer acquisitions. Since May, however, acquisitions have gradually been resumed.
  • Daichi and Radish Boya have seen subscriptions rise reflecting both an organic increase in customer inquiries as well as inquiries being redirected to them from Oisix (owing to Oisix's temporary suspension of new customer acquisitions).
  • ARPU increased significantly by about 25 to 30% YoY for all three brands

●Profits

  • Marginal profit ratio improved due to increased ARPU in addition to increased profits due to increased sales
  • Also, due to the tight capacity of Oisix, we stopped new acquisition for about 1 month, resulting in unused new promotional costs of about 650 min yen, which was temporarily added.

4

FY2021/3 1QHighlights

Sales : Affected by COVID-19, the number of subscribers and ARPU exceeds the initial forecast.

Profits In addition to the sales boost from COVID-19, unspent customer acquisition expenses at Oisix resulted in profits above normalized growth.

Sales

23.13bn yen

vsTarget +19

YoY +42

2.07bn yen

Operating

vsTarget +76

Income

YoY +282

EBITDA

Net

income

Attributable to owners of the parent

2.41bn yen

vsTarget +60

YoY +222

1.18bn yen

YoY +338

5

Consolidated Results Overview

Sales and profit both increased YoY. For profits, in addition to the impact of COVID-19, Oisix's new sales promotion expenses have not yet been used. Temporarily greatly exceeded the forecast.

Sales

23.13bn yen

vs Target +19%

YoY

+42%

23.13

16.26

15.25

9.60

FY

FY

FY

FY

2018/3

2019/3

2020/3

2021/3

1Q

1Q

1Q

1Q

EBITDA

2.41bn yen

vs Target

+60%

YoY

+222%

2.41

0.73

0.75

0.32

FY

FY

FY

FY

2018/3

2019/3

2020/3

2021/3

1Q

1Q

1Q

1Q

Operating Income

2.07bn yen

vs Target +76%

YoY +282%

2.07

0.54

0.54

0.14

FY

FY

FY

FY

2018/3

2019/3

2020/3

2021/3

1Q

1Q

1Q

1Q

*For the purposes of like-for-like vs Target comparisons, one extra month of Radish 6 Boya data (March 2018) was deducted from FY 3/2019 data.

YoY: Sales

ARPU and subscribers increased due

to increased demand for home delivery due to COVID-19

Salesbn yen

2 Sales

increase:

Other About

0.4

About

16.26 4.9

1 Sales increase: 3 home delivery brands

  • Sales increase

About

23.13

(3 home delivery brands)

: about4.9bn yen

1.6

19.50

Increase in ARPU

about3.7bn yen

Increase in subsribers

about1.2bn yen

3 Purple

Carrot

2 Sales increase: Other

Consolida

tion

about0.4bn yen

about0.5bn yen

EC support/Hong Kong

Kindergarten wholesale about▲0.1bn yen

Etc.,

  • Purple Carrot Consolidationabout1.6bn yen

FY2020/3

FY2021/3

Forecast

1Q

1Q

7

YoY: EBITDA

Marginal profit ratio improved due to increased ARPU in addition to increased profits due to increased sales.Oisix's new sales promotion expenses

have not yet been used, resulting in a temporary increase in profit.

EBITDAbn yen

Profits increase:

Profits

About

(3 home delivery brands)

About

about1.25bn yen

increase

0.05

0.1

5

Increase in ARPU

about0.95bn yen

:Other

About

2.41

0.4

Increase in subsribersabout0.3bn yen

Profits increase:

1

About

2

Oisix New promotional

3 home delivery

Purple

brands

6.5

Carrot

expenses unusedabout0.65bn yen

Consolidat

fixed

Profits increase(Other)

ion

costs

increase

about0.05bn yen

2 Oisix New

1.50

about0.05bn yen

EC support/Hong Kong

About

promotional

Kindergarten wholesale

±0bn yen

1.25

expenses

Etc.,

unused

Purple Carrot Consolidation

0.75

about0.1bn yen

5

Companywide fixed costs

increaseabout0.4bn yen

Costs for COVID-19

about0.05bn yen

Costs for Listing

about0.25bn yen

to First Section of the TSE

FY2020/3

FY2021/3 Forecast

Personnel expenses, etc. about0.1bn yen

1Q

1Q

8

Unused Oisix new promotional expenses

Existing shipping capacity exceeded due to rapid demand expansion.The suspension of new customer acquisitions for a period of roughly one month (March-endand April-end)resulted in promotional expense savings of roughly 450 mn yen

  • Exceeded shipping capacity

due to COVID-19

・・Expanding the shipping capacity upper limit, but could not cover

October 2021: New Ebina Station started.

About 3 times the shipping capacity

Shipment

Overcapacity due to

rapid demand

expansion due to

quantity

COVID-19

Demand

Maximum shipping capacity

Mar. 2020

Oct.2021

  • Suspension of new subscribers acquisitions

・・Give priority to delivering products to existing subscribers and suspension of new subscribers acquisition during 1-month.

3

4

5

6

7

Over

Resuming

capacity

Stop

new acquisitions

acquiring

new

in stages

subscribers

  • new promotional expenses
    About 650 mn yen unused
  • Subscribers

Lost about 10,000 net increase

9

Business segment Results

Sales

Marginal profit

11.26bn yen

2.36bn yen

Oisix

(YoY +36)

(YoY +154)

3.63bn yen

0.72bn yen

Daichi

(YoY +41)

(YoY +59)

4.72bn yen

0.89bn yen

Radish

Boya*

(YoY +25)

(YoY +31%)

3.60bn yen

0.39bn yen

Other

business

(YoY +117)

(YoY +53)

Overview

ARPU increased significantly, and both sales and profits increased. Suspension of new acquisition for about 1 month.

It gradually resumed acquisition from the end of April, and even with increased subscribers, it has not been completely resumed. Profit temporarily increased due to unused new promotional expenses

ARPU increased significantly, and both sales and profits increased. Significant increase of subscribers also due to an increase in natural inquiries and the effect derived from Oisix new acquisition page.

ARPU increased significantly, and both sales and profits increased. Originally, the number of subscribers was in the phase of prioritizing service improvement and suppressing new acquisitions, but due to the increase in natural queries and the effect derived from Oisix new acquisition page, it temporarily increased.

In the real business, such as the kindergarten wholesale, both sales and profits declined, but EC support from and overseas business grew steadily.

In addition, due to the impact of the consolidation of Purple Carrot, both sales and profits increased overall.

10

Business segment Results Overview

Sales

23.13bn yen

Other

Marginal profit Segment costs

10.9

Total segment costs

Radish

Marginal profit Segment costs

187.5bn yen

Boya

19.0

Daichi

Marginal profit

Segment costs

19.9

Total

Companywide fixed costs,

Marginal profit

Goodwill etc

43.8bn yen

23.0bn yen

Oisix

Marginal profit

Segment costs

Operating Income

21.0

2.07bn yen

11

2. Our Current Situation and Response to COVID-19

Executive summary

Response to COVID-19

Domestic delivery business

Demand was strong with a peak occurring in April-May when a state of emergency was declared. Average ARPU in 1Q was up 25%~ 30% YoY.

New customer inquiries also saw an increase resulting in 25,000 new subscriptions for the three brands combined. New subscribers continue to use our services more than initially expected.

  • Oisix's most important management issue, the increase in shipping capacity, is expected to be resolved
    by the operation of the Sayama station from October.

Other

  • In the real business such as nursery wholesale, although sales decreased in April and May,
    Since June, it is gradually recovering to pre-COVID-19 levels

13

Our Current Situation

and Response to COVID-19

  • Business Impact in 1Q
  • Support activities with COVID-19

14

Business impact summary

Oisix Oisix

As of end of 4Q

Owing to stronger home delivery demand vis-à-vis stay home initiatives, existing subscriber ARPU increased by some 20% on Mar.

We have been implementing various support initiatives related to COVID-

19. Examples are the "Sale of School Lunch Milk" and the "Hokkaido Product Exhibition."

  • Due to shipments exceeding capacity, we stopped new customer acquisitions for a period of 1 month from Mar 26th
    to Apr 29th. We are now guiding new Oisix inquiries to Daichi and Radish Boya.

In the short-term, profits have benefited from lower implementation of PR expenses.

But this suggests lost sales in the future.

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

Current status

Demand was strong with a peak occurring in April-May when a state of emergency was declared. Average ARPU in 1Q was up 25%YoY.

Increased sales of Harumi Kurihara Kit and Vegan Kit due to increased meal opportunities at home and increased health awareness.

With the rapid increase in access,

Access delay occurs. Stabilized by carrying out maintenance in Jun.

  • Due to suspension of new acquisition
    for 1-month, Lost increase in subscribers of about 10,000.
    From the end of April,
    Resuming new customers gradually.
    The expansion of the Sayama station made it possible to eliminate capacity.

15

Business impact in Oisix

Domestic Delivery business

Three major brands

Kit Oisix

Domestic Delivery business

Other

Other Business

Vis-à-visCOVID-19, sales of meal kits designed to address new customer behavior - "increasing cooking time at home" and "increasing health awareness" - were strong.

■Kit Oisix supervised by

■Vegan Kit

cook Harumi Kurihara

  • Kurihara Harumi's online video Kit "Harumi Lesson" captures the growing needs of cooking more at home. In June alone, 36,000 meals sold.

Awareness of healthy eating

  • habits have increased with COVID-19. Unit Vegan Kit sales has increased by roughly 1.6 times QoQ.

16

Business impact in Oisix

Domestic Delivery business

Three major brands

Server maintenance

Domestic Delivery business

Other

Other Business

Owing to the sudden increase in server access, the EC site experienced slowing processing speeds. Stabilized by carrying out maintenance in June

Accident

  • Vis-à -visCOVID-19, the sudden increase in access resulted in the Oisix EC data server experiencing significant slowing.

Action

  • In early June, the EC site was shut down (about
    24-hours) to carry out large-scale inspection/repair

and stabilization.

  • We plan continuation of environmental measures in line with the pace of business expansion,

17

Business impact in Oisix Sakutto Oisix

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

The new subscription course "Sakutto Oisix" with limited SKUs is seeing levels of ARPU that are in line with other subscription courses. In 2Q, we aim to continue with new customer acquisitions using "Sakutto Oisix" as a core

driver.

Sakutto Oisix

Specialized service for shortening cooking time and shopping time launched in end of Apr.

Despite a small number of SKUs, it is

used with the same ARPU as other subscription courses.

While improving the service, we will continue to acquire new customers centered on Sakutto Oisix in 2Q.

18

(Re-posting)

Oisix Sayama Station

1. Facility name (tentative)

Oisix Sayama Station

2. address (planned)

Sayama city Saitama Pre.

3. Scheduled start date

Oct. 2020

4. Increased shipping capacity

We plan to cover the capacity until the start of operation of the Shin-Ebina Station in October 2021

Up to +50% higher than current capacity

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

5. Initial investment

About 300 million (vehicles, in-house management system, initial rent cost, etc.)

19

(Re-posting)

Future shipping system

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

Oisix's most important management issue, the increase in shipping capacity,

is expected to be resolved by the operation of the Sayama station from October.

Status

/Measures

Logistics

Base

Shipping Capacity

Apr.2020 Oct.2020 Oct.2021

Launch of Sakutto Oisix,

NEW

With the start of operation

Exceeding

a small SKU service

of the Sayama station,

Large increase in capacity

Expansion of satellite center

there was a goal to solve

due to operation

Resuming new

the capacity problem

of Shin-Ebina Station

acquisitions gradually from

Actively resume

the end of April

new acquisitions

logistics

Current Ebina Station

Current Ebina Station

Shin-Ebina Station

Sayama

Fujisawa

Fujisawa

Zama

(※Fujisawa and Sayama will be

+

closed after Oct. 2021.

Zama

Zama is dedicated

capacity

to shipping radish

in shipping capacity

*Covers capacity up to

capacity +200% increase

Up to +50% increase

+10% increase

in shipping capacity

Maximum shipping

the start of operation of

the Shin-Ebina Station

20

Business impact summary

Daichi/Radish Boya

Daichi

Radish Boya

As of end of 4Q

Owing to stronger home delivery demand vis-à-vis stay home initiatives, existing subscriber ARPU increased by some 20%.

Number of new subscribers grew as a result of more new inquiries from natural searches and introductions via Oisix inquiries

There are no issues with shipment capacity currently, but with increased demand in the future, there is the possibility capacity will be increased in the future.

  • Due to the sudden increase in demand, some products became out of stock or were sold out.

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

Current status

Demand was strong with a peak occurring in April-May when a state of emergency was declared. Average ARPU in 1Q was up 25%~ 30% YoY.

The number of subscribers also increased by about 6,000 in the 1Q with the Daichi and Radish-Boya

Continued stable supply at existing distribution centers and improved center utilization rate

Although the out-of-stock rate has improved significantly compared to peak demand, it has remained slightly higher than during normal .

21

Business impact

Domestic Delivery business

Three major brands

in Daichi/Radish Boya

Domestic Delivery business

Other

Other Business

Responding to changes in customer needs such as "increasing health/immunity awareness" and "increasing cooking opportunities" according to the target segment of each brand

Response to health /

Providing services

immunity improvement

that make cooking fun

Collaboration with "Dr. Croissant"

Weekend Meal Kit cooked with Kids

Proposal of "immune diet" under

Present edible flower

the supervision of "NHK Publishing"

22

Business impact summary

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

As of end of 4Q

Current status

Other

Other Business

Domestic

EC supportISETAN DOORd-meal kit

Increased sales due to increased

Delivery

demand for home deliver

Similar to Oisix, shipping capacity is

approaching the upper limit and new

business

× acquisition is stopped

Tokushimaru

Other

Owing to COVID-19, the number of customers

and the unit price for purchase increase, and

the daily sales amount increases by about

10%.

Overseas

Oisix Hong Kong

Earlier than Japan, home delivery

Delivery

demand began growing in mid-Feb.

Purple CarrotUS

Business

The number of shipments doubled

as the demand for home delivery

increased sharply.

Both purchasing frequency and price have increased from April to May. Resuming new acquisitions gradually from the end of April

Daily sales amount continuously increased by about 10%. Strengthening the business of watching over elderly people

in partnership with the community

The number of local Hong Kong subscribers is increasing rapidly.

Sales have increased to about 3 times YoY

Demand increased from March, peaking from April to May.

Completed measures for shipping capacity

23

Business impact summary

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

As of end of 4Q

Current status

Other

Other Business

SinS

From April, both positive factors of

increased store visits and negative

effects of department store

closures are expected to occur.

Kindergarten wholesale

Other

After April, expected to deteriorate

× due to the Kindergarten closures.

business

Advertisement

After April, expected to deteriorated

× due to the curbing advertising

expenses of business partners

DEAN&DELUCA

Significant decrease in

× sales and profit due to

temporary closure

Owing to the COVID-19, increase in supermarket visits, some stores saw higher sales. Others have been hurt by temporary closure of fresh produce sections within department stores.

Owing to the Kindergarten closure,

sales decreased by about 50% in April and May, but gradually recovered to normal levels after June.

Performance in the real-media advertising business deteriorated, but the flyer business for parcel delivery subscribers performed well

Significant increase in April and May due to temporary closure.

The decline in sales and profits also gradually recovered from June. Online shop sales remain strong

24

Other support activities We support

"We Support," which is a food support platform for medical professionals, has supplied a cumulative total of 100,000 food items to medical institutions. We look to continue our efforts in light of recent increases in new COVID-19 cases and inpatient hospitalizations.

  • We support

・・A platform that connects medical institutions with food support companies

Support achievement

About

Total amount

of support

0.24bn yen

Total amount of

About

support meals

250,000meals

Support company

82

Ajinomoto

Ito-en

Kameda Seika etc.

Support medical

71

institution

Eiju General Hospital

Tokyo shinagawa Hospital etc.

*As of 31 Jul. 2020 25

Our Current Situation

and Response to COVID-19

  • Business Impact in 1Q
  • Support activities with COVID-19

26

Support activities with COVID-19

Restaurant support

The "Home Restaurant" initiative which supports restaurants affected by COVID-19 saw large expansion in users. Customer satisfaction also rose beyond 80%. Going forward, product offerings will be expanded and support measures continued.

Oisix Home resuaurant

  • Since launch in April, we have expanded to 16 shops and 24 items with our alliance partners. We will continue to expand the products we handle and provide ongoing support.

Voice from support resuaurant

While sales at stores could not be expected,

as a result of online sales in July, we were

able to cover about 40% of sales.

Up until now, I had no particular EC know-

how, but I was able to gain a great deal of

momentum.

Not only e-commerce but also store

recognition has increased for customers

NEW(From August)

nationwide.

I am very grateful.

27

Support activities with COVID-19

Sightseeing spot support

With ongoing travel and hometown visit restrictions extending into summer holidays, we launched in August "Oisix Home Travel", an initiative that supports local specialty sales and allows users to enjoy local specialties at home.

SakmonHokkaido

Matcha sweetsKyoto

"Oisix Home Travel"

We support the sales effort of locally produced specialty products that have effectively lost normal sales channels owing

to travel restrictions and their impact on Oyster/ShrimpHiroshima) ✓SeafoodSaga tourism and hometown visits.

(Reference) Questionnaire on how to spend this summer

Over 70% of the respondents said that they would refrain from going home or travel or who could not decide

*Our own survey in 2020

28

3. Results on Business segment

Overview of Business Segments

  • Domestic Delivery businessThree major brands

Oisix

Daichi

Radish Boya

  • Domestic Delivery businessOther

EC support business for other companiesAlliance TokushimaruSubsidiary

  • Other Business

Overseas Business

Real Retail Business

30

Overview of Business Segments

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

  • Domestic Delivery businessThree major brands

Oisix

Daichi

Radish Boya

  • Domestic Delivery businessOther

EC support business for other companiesAlliance TokushimaruSubsidiary

  • Other Business

Overseas Business

Real Retail Business

31

Domestic Delivery business

Oisix KPI

From this term, the definition of the number of

Three major brands

members and ARPU has been changed to reflect

Domestic Delivery business

more appropriate business conditions.

Other

Please refer to page 76 for figures for the past

two periods

Other Business

No. of subscribersAlthough suspended for roughly 1-month, new customer acquisitions have gradually been restarted since May resulting in an increase of roughly 12,000. ARPUVis-à-visCOVID-19, both customer baskets and purchase frequency have risen reflecting increased orders from existing members.

No. of subscribers

ARPU

252,303

13,822yen

YoY

+13.8%)

252,303

YoY

+24.6%)

239,837

FY2020/3

226,187230,393

FY2021/3

221,612

13,822

202,427

193,461

186,929

177,606

11,745

11,095

11,379

10,634

FY2019/3

FY2019/3

FY2019/3

FY2019/3

FY2020/3

FY2020/3

FY2020/3

FY2020/3

FY2021/3

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

*ARPU=Average Monthly Revenue Per User

32

Oisix KPI

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

Kit Oisix sales steadily expanded due to increased opportunities for home rice. Cumulative number of meals sold exceeds 55 million

No. of meal kit course subscribers

Kit Oisix Quarterly Sales Meals

(Includes Oisix subscribers)

160,112

5.26mn

meals

4.18mn

+24.6%)

YoY

3.01mn

meals

160,112

meals

150,093

CARG

141,292

134,895

33

128,551

111,169

FY2019/3

FY2020/3

FY2021/3

94,841

1Q

Q

1Q

87,232

79,674

Sales increased due to an increase in meal opportunities at home,

surpassing a cumulative total of

55 million meals

FY2019/3 FY2019/3 FY2019/3 FY2019/3 FY2020/3 FY2020/3 FY2020/3 FY2020/3 FY2021/3

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

33

Oisix Topics

In June we celebrated our 20th anniversary and held an "Oisix Thanksgiving Day" on our EC site.

With Kit Oisix, we continue to release various collaborative menus.

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

Oisix Thanksgiving Day

Collaboration in 1Q

Collaboration Kit with Benesse "Kodomo Challenge"

Collaboration Salad Kit with "Lifestyle

Navigator" Emi Sugiyama

  • Loved for many years, we promote mainly PB products that contribute to frequency and Price.

34

Daichi KPI

From this term, the definition of the number of members and ARPU has been changed to reflect more appropriate business conditions.

Please refer to page 76 for figures for the past two periods

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

No. of subscribersSignificant increase due to increase in new queries by natural search and induction from Oisix page

ARPUDue to the rapid increase in needs due to COVID-19,both purchasing frequency and price increased significantly

No. of subscribers

43,941

YoY

+14.1%

44,086 43,775

43,941

42,071

40,189 38,517 37,532 37,121 37,127

FY2019/3

FY2019/3

FY2019/3

FY2019/3

FY2020/3

FY2020/3

FY2020/3

FY2020/3

FY2021/3

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

ARPU

27,117yen

YoY +30.2%)

FY2020/3

FY2021/3

27,117

22,391

21,604

20,821

21,159

1Q

2Q

3Q

4Q

*ARPU=Average Monthly Revenue Per User

35

らでぃっしゅぼーや KPI

From this term, the definition of the number of members and ARPU has been changed to reflect more appropriate business conditions.

Please refer to page 76 for figures for the past two periods

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

No. of subscribersSignificant increase due to increase in new queries by natural search and induction from Oisix page

ARPUDue to the rapid increase in needs due to COVID-19,both purchasing frequency and price increased significantly

No. of subscribers

ARPU

62,515

23,189

YoY 2.8%

YoY

+27.4%)

74,240 71,616

FY2020/3

66,070

23,189

FY2021/3

62,935 61,009 59,400 58,528

62,515

56,935

19,659

18,202

18,621

17,926

FY2019/3

FY2019/3

FY2019/3

FY2019/3

FY2020/3

FY2020/3

FY2020/3

FY2020/3

FY2021/3

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

*ARPU=Average Monthly Revenue Per User

36

Overview of Business Segments

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

  • Domestic Delivery businessThree major brands

Oisix

Daichi

Radish Boya

  • Domestic Delivery businessOther

EC support business for other companiesAlliance TokushimaruSubsidiary

  • Other Business

Overseas Business

Real Retail Business

37

EC support

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

Whilst shipping capacity was tight and COVID-19 led to suspension of new customer acquisitions similar to Oisix, acquisitions have gradually resumed since May. Like the domestic Home Delivery business, ARPU has seen significant increase.

ISETAN DOOR

  • Support for Isetan Mitsukoshi's EC business Commissioned from operation and management of EC sites to distribution and delivery
  • Subscribers continues to grow steadily in 1Q

D-meal Kit

  • Started in July 2019 in collaboration with NTT DOCOMO. Offer regular delivery services, mainly meal kit for NTT DOCOMO's customers
  • Responding to changing customer needs by expanding the lineup of retorts
    and frozen side dishes

38

Domestic Delivery business

Tokushimaru(subsidiary)

Three major brands

Other

Domestic Delivery business

Other Business

Significant growth in both total distribution and operating units.

Daily sales amount continuously increased by about 10%. We started a new partnership with Ito-Yokado in April and aim to further accelerate expansion.

The value of circulation

3.79bn yen

YoY

+57.1%

3.79

Number of vehicles

in operation

555

2.41

555

1.78

1.22

415

0.69

314

243

168

FY2017/3

FY2018/3

FY2019/3

FY2020/3

FY2021/3

1Q

1Q

1Q

1Q

1Q

Development Scale

Number of affiliated

supermarkets

130

39

Re-posting

Domestic Delivery business

Three major brands

Changes in Tokushimaru's management

Domestic Delivery business

structure and future growth strategies

Other

Other Business

While continuing efforts to expand our mobile sales business for shopping refugees, we are also advancing development of new businesses such as the media business.

  • Changes in Tokushimaru's management structure

Name

New position

Previous position

Shingu Ayumu

President and Representative

Director

Director

Sumitomo Tatsuya

Director, Founder,

President and Representative

In charge of new business

Director

  • Future growth strategies

Strategy1

Accelerate expansion of mobile sales business for shopping refugees

Until the number of vehicles in operation reaches 1,000 we are prioritizing infrastructure development over profitability.

Mr. Shingu is in charge of strengthening cooperation with the Oisix ra daichi to accelerate expansion

Strategy2

New business development

Mr. Sumitomo, who has strengths in the

such as media business

media business, is in charge of.

We look to develop new businesses that leverage our ability

to make in-person contact with roughly 150,000 senior

citizens twice a week.

1,000台到達時の利用者数試算 40

Overview of Business Segments

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

  • Domestic Delivery businessThree major brands

Oisix

Daichi

Radish Boya

  • Domestic Delivery businessOther

EC support business for other companiesAlliance TokushimaruSubsidiary

  • Other Business

Overseas Business

Real Retail Business

41

Domestic Delivery business

Purple Carrot(U.S.)

Three major brands

situation from Jan. to Mar.

Other

Purple Carrot shows the business

Domestic Delivery business

Other Business

We achieved a quarterly profitability earlier than initially expected.

Since this is a temporary increase in sales, we aim to continuously generate revenue. Started selling meal kits at "Whole Foods Markets" from July

Business status

  • On the back of Netflix's "Vegan Dietary Life Special Issue" in the U.S. and the effect of COVID-19, subscriptions increased by roughly 30% QoQ.
  • Even in the phase of increasing the number of subscribers, the main complaint rate continued to decrease by 30% YoY.

New Topics

  • In July we commended sales of meal kits at "Whole Foods Markets," the largest organic retailer in the United States.

No. of subscribers

QoQ

about+30

QoQ

about+20

FY2019/12

FY2019/12

FY2020/12

3Q

4Q

1Q

42

Domestic Delivery business

Hong Kong/Shanghai

Three major brands

Other

Domestic Delivery business

Other Business

Hong KongOwing to COVID-19, subscriptions in Hong Kong has seen strong growth. We reinforced Ec site to meet the needs of the residents of HK. ShanghaiStarted trial service of meal kit from June

  • Hong Kong
  • Owing to COVID-19, subscriptions in Hong Kong has seen strong growth. We reinforced Ec site to meet the needs of the residents of HK.
  • We sales of Oisix branded agricultural products and juices in Hong Kong's largest newly opened MUJI stores. We Aim to increase local recognition and induct to home delivery business

■ Shanghai

StartedJune trial service of meal kit from

Through continuous customer hearings, we look to adjust recipe content, marketing, and refine our products to a level that meets the needs of the Chinese people.

▲Sales floor for newly opened MUJI store

43

Real Retail Business

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

SinSWe have continued to expand Kit Oisix sales shops to enhance brand touch-points

kindergarten wholesaleAbout 100 mn yen in sales declined due to the effects of kindergarten closures, but gradually recovered to previous levels from June

Shop in Shop

Sales

0.19bn yen

No. of shops

152

0.18 0.18 0.19

0.1

FY2018/3

FY2019/3

FY2020/3

FY2021/3

1Q

1Q

1Q

1Q

Kindergarten Wholesale

Sales

0.16bn yen

No. of trading kindergartens

402

0.24

0.170.16

0.05

FY2018/3

FY2019/3

FY2020/3

FY2021/3

1Q

1Q

1Q

1Q

44

Kindergarten Wholesale Topics

Domestic Delivery business

Three major brands

Domestic Delivery business

Other

Other Business

In addition to providing lunch menus and ingredients, since April we have begun offering "food education content" at nursery schools. Demand has been high as many nursery schools lack the resources for food education. Already more than 100 nurseries have introduced the program.

45

Domestic Delivery business

Future Food Fund

Three major brands

Other

Domestic Delivery business

Other Business

Toyota Tsusho Corp. and TV Tokyo Direct Co., Ltd. will newly invest in the Future Food Fund as LPs. For its part, FFF has determined to make new investments in Base Food and Foods Cacao.

The only corporate venture capital in Japan that specializes in the area of ​​food innovation.

As a business in the food sector, we aim to build an entire ecosystem by actively investing in advanced processes in "food, agriculture, and healthcare" both in Japan and overseas.

Limited Partnar

NEW

Food Start-ups

Base Food

NEW

Subscription sales of full meal pasta and whole grain bread

Foods cacao

Cacao bean development in Southeast Asia

Sale of original chocolate brand

46

Impact of heavy rain in July

Whilst the heavy rainfall in July, mainly in the Kyushu region, had no major business impact, we continue to implement risk reduction measures under BCP for natural disasters.

Impact

  • there was no major impact on harvest of fruits and vegetables
  • Although some suppliers of processed products suffered flood damage, there was no major impact.

Although impact was minimal this time around, as part of a continuous BCP program against natural disasters, we aim to build a more robust supply network via a geographical portfolio of suppliers.

Support for disaster area

  • Supporting our products
    such as vegetable juice and donuts according to the needs of the disaster area.

47

4. New Business Topics

Business alliance with

OOTOYA Holdings

An alliance was concluded with OOTOYA Holdings, a chain with roughly 350 restaurants nationwide. Utilizing a new EC site where users can readily access

OOTOYA menus at home, we aim to build a 3 bn yen (annual Circulation) business

Oisix ra daichiOOTOYA

×

Direct transactions with producers

Brand power

Meal kit own factory

High customer loyalty

Manufacturing and logistics infrastructure

Product planning ability/

specialized for subscribers

Menu development ability

About 360,000 subscription members

About 460 restaurant networks nationwide*

"Home OOTOYA Subscription Business (tentative name)"

  • Launch subscription service for frozen side dishes, bosed lunch
  • Kit Oisix supervised by "OOTOYA restaurant"
  • Providing a collaboration menu with us at "OOTOYA restaurant"

*Number of restaurants in Otoya HD as a whole

49

Strengthening joint business with other companies' EC

We will use our subscription know-how and assets to strengthen joint business with other companies' EC

Own brands

other companies' EC

NEW

Direct transactions with producers

Meal kit own factory

Manufacturing and logistics infrastructure specialized for subscribers

About 360,000 subscription members

According to the Oisix user survey, "OOTOYA" was selected as

the most satisfying store*. We believe that the affinity between Oisix users and OOTOYA is very high.

There is a great need for eating at a restaurant menu at home, and the "home restaurant" project is also well received. The joint business with OOTOYA matches the needs of with COVID-19 period.

*Results of questionnaire in Japanese food category 50

5. Profits outlook after FY2021/3 2Q

Profits outlook after

FY2021/3 2Q

Given that tight shipping capacity issues will not be completely resolved in 2Q.

In the 2H, we plan to increase in logistics costs associated with the operation of the Sayama station and a large-scale PR investment.

On the other hand, it is difficult to forecast the impact of CIVID-19, so the forecast announced in May remains unchanged.

Profits outlook

Sales

Costs

2Q

Sustained boost to sales vis-a- vi COVID-19 and restrained new promotional spending suggest continuation of growth above normalized levels.

Shorter summer vacation

  • and increased demand due to self-restraint

Continue to suppress new sales promotion expenses to adjust shipping capacity

Oisix auturm PR costs

3Q

4Q

Sales are expected to increase during the year- end/New Year holidays. On the other hand, expenses are expected to rise reflecting the start-up of Sayama Station and autumn PR spending.

To secure growth next fiscal year and beyond, we plan in spring a large-scale PR campaign which will likely impact profit margins.

Sales increase due to year- end and New Year sales promotion (Same as usual)

Possibility that ARPU will gradually decrease

to pre-COVID-19 levels

Initial fee of Sayama station

Increase in logistics costs

associated with Sayama

station operation

costsOisix Spring large-scale PR

(Planned large-scale upfront

investment for the next term,

including unused portion of

this term)

52

6. ESG Topics

Farm for Tomorrow, Table for Tomorrow

We provide services that enable a better food life for more people.

We evolve continuously where good farmers are rewarded and proud.

We realize a society that deliver a sustainable framework that links farm and table.

We solve social issues related to food through business approaches.

We create and expand Tomorrow's Food.

Hosting events online

Social events previously held offline were reviewed and held online for the first time. In short order, we built a new model overcoming physical constraints to deliver new value.

Tokyo Harvest

A Million People Candle night

  • One of Japan's top harvest festivals in honor of those who produce our food.
  • It was pleased to talk from the field.
  • Over 10,000 views have been delivered.
  • We proposed a slow life without using electricity.
  • It was held in conjunction with the radio station.
  • The number of views were more than 4 times the plan

Online relay from the ship and farm

Unmanned live by online

55

Sustainable food culture

Proposing sustainable means to enjoy the endangered Japanese eel.

Daily promotions reflecting customer desire for "preservation of food

culture" and "alternative eating styles" being implemented

Change the sell way

Suggest how to eat

For next generation

We established "Sasaeel

Accept reservations,

We suggest sustainable

sell the required amount.

"Doyo no Ushinohi". By telling

Unagi Fund".

Handling only frozen

you how to enjoy smaller

The donation is used for

amounts and eat alternative

products with long shelf life.

joint research with the

ingredients.

university and contributes to

the elucidation of eel ecology

*Our own survey in 2018 56

New producer group "F5"

We consolidated several producers and manufacturers and aim to make the resulting organization "the foremost group challenging the future of food in Japan."

  • Farmers & Fishermen For Future FoodF5)
  • Further improve agricultural technology and acquire expertise by facilitating interactions between producers and experts.
  • Develop products that meet needs by providing opportunities for dialogue with customers.

technique, experience, knowledge product background

product development, logistics network with customers

Increase our brand value by continue to provide best products.

57

Welcome Back Ceremony

Since 2017, we have held an annual "Return-to-Work Ceremony" to

smooth the process of mothers returning to the workforce. In FY3/21, three male employees are scheduled to take childcare leave.

Taking maternity

Returning to work

Number of

and childcare leave

after taking leave

returned to work

100%

95%

59

*PeriodMar.2013 Jun.2020

58

APPENDIX・DATA SHEET

Corporate Overview

Name

Oisix ra daichi Inc.

Location Shinagawa-ku, Tokyo

Established

June 2000

Representative Kohey Takashima, Representative Director & CEO

Capital

3,993,005 thousand yen

Employees 860 (consolidated), as of the end of March 2020

60

Overview of Affiliates

Consolidated subsidiaries

Tokushi-maru Inc.

Fruits Basket Co., Ltd.

Develops alliances with supermarkets in the mobile supermarket business; provides expertise to sales partners.

Handles processing, product development, and sales, for agricultural produce, including fruits and vegetables.

Karabiner Inc.

Develops and operates platform systems for EC sites; produces websites.

Crazy Kitchen Co., Ltd.

Handles catering, event production, and space production businesses.

Oisix Hong Kong Co.,Ltd.

Operates our businesses in Hong Kong under contract.

Oisix Shanghai Co., Ltd.

Operates the food products home delivery business in China.

Purple Carrot

Meal kit delivery service in the United States

Oisix Inc.

Overseas investment business

Future Food Fund Inc.

Investment business for food-related startup companies

Future Food Fund No.1

Investment business for food-related startup companies

investment limited partnership

Affiliates

Nihon Agri Inc.

DEAN & DELUCA

Exports agricultural products.

Lifestyle business through retail and restaurant businesses

61

Trend in No. of Employees

860

735

680

421

192

210

163

179

FY2012

FY2013

FY2014

FY2015

FY2017/3

FY2018/3

FY2019/3

FY2020/3

(Consolidated)

(Consolidated)

(Consolidated)

62

Main Business Risks

Effects of poor weather

Fresh produce accounts for about 30 % of Group sales. We deploy a structure for fresh produce that makes it possible to secure supplies from other regions if poor weather in specific regions prevents harvests or results in poor quality. The system distributes transactions and in principle allows procurement of key products from multiple producer regions. Nevertheless, poor weather lasting longer and having more broad-ranging effects than expected may lead to product shortages and quality issues, with potential consequences for Group businesses and business results.

Effects of concentration of logistics centers

We operate our own logistics centers, where logistics functions such as inspection, storage, sorting, and packing of our products are concentrated. For the most part, products under the Oisix brand are shipped to customers through our logistics center located in the city of Ebina, Kanagawa Prefecture. Those under the DWMK brand are shipped through a center located in the city of Narashino, Chiba Prefecture. If a natural disaster, fire, or other cause were render either or both logistics centers unable to operate, potential consequences include inventory losses, shipping delay, and temporary suspension of services, which in turn would affect Group businesses and business results.

Issues related to food safety

We have established proprietary standards for the products handled for all our major brands. Whenever possible, we seek to offer produce grown without pesticides or chemical fertilizers. Our processed food products are made using the fewest possible additives. We have also established unique inspection systems for produce (including inspections of production sites and testing for residual pesticides) and processed food products (including use of third-party experts and independent institutions). We also strive to secure appropriate quality and safety that can be objectively demonstrated and evaluated through health and safety management guidance provided to suppliers and other means.

Nevertheless, it remains possible that those who produce the products we offer may provide misleading or fraudulent labels regarding use of pesticides and similar matters or provide false quality information. Such cases could well lead to rebuke or penalties from regulators, customer complaints, and compensation for

damages, in turn damaging the image of the Group's brands or leading to a loss

of confidence in the Group and potentially affecting Group businesses and business results.

Effects of relationship

with Yamato Transport Co., Ltd.

Most deliveries of the Group's products to subscribers are handled by Yamato Transport. While the Group strives to maintain a favorable ties to Yamato while building relationships with alternative delivery services, due to current conditions in the logistics business, if the Yamato Group were to demand a major increase in delivery fees or if transaction volumes between us were to shrink, the resulting changes may affect Group businesses and business results.

63

Our Subscription Model

Expanding our business areas to include alliances and marketing support for other companies based on subscription model strengths in our three home delivery brands.

consumers

Our Strength

Home delivery

Own brand

Alliance

Purchasing

Producers

Marketing for home delivery subscriptions

Managing subscriptions

to ensure thorough

management of revenue structures

Subscription network with producers

64

What Our Three Brands Deliver

Based on the distribution of safe, reliable food products, each of our three brands delivers products tailored to the lives and values of our customers.

Working mothers with

Mothers focusing on

Senior women in two-

small children

the home and children

person households

Meals that can be boasted

Self realization

Healthy daily living

without taking time

through Cooking

Producers

65

Subscription Management

Building a subscription model that generates sustained profits through rapid returns on investment to secure new customers

and rigorous management of per delivery revenue and expenditures

Rigorous CPA and LTV management

Rigorous management

of unit revenues and expenditures

Setting a period to recoup CPA and rigorously

Making percentages of loss-making deliveries visible

managing CPA within this range

for each unit and reducing them structurally

Building a sustained profit stream

Profit

CPA

Price

per

recovery

purchase

period

Profit LTV

Profitable

0

deliveries

Time

CPA

CPA: cost per acquisition

Loss-making

Profit LTV: lifetime acquisition value

deliveries

Subscribers

66

Subscription Network

Reducing risks and securing stable transactions through a subscription network based on 4,000 producers nationwide and procurement under transaction conditions arranged in advance

Typical distribution of agricultural products

Consumers

Purchase prices vary

widely with

production

conditions.

Retail store

Inability to control

volumes purchased

and prices due to

Wholesale market

market conditions

Agricultural cooperative

Revenue prospects

Producers

unclear due to price

variations resulting

from market

conditions

Our efforts

consumers

Purchases at stable pricing regardless of market conditions

Oisix ra daichi

Facilitating demand

control/projections

through sales plans

based on projected

supply volumes

Advance purchase commitment based on specified product types, quantities, timing, and prices

Producers

Clear revenue

projections to back

sound investment

decisions

67

Differences in the assets of the three brands

How to

join

How to

order

Logistics

bases

Last One

Mile

WEB mainly

WEB only

2 place in Kanagawa

Yamato trucks approximately 99

WEB/ door-to-door sales

WEB/

Paper catalogs/

TEL

6 places

in Hokkaido, Miyagi, Tokyo, Kanagawa, Aichi, Osaka,.

Our trucks approximately 95% (area around Logistics bases

WEB mainly

WEB/

Paper catalogs/

TEL

1 place in Chiba

Our trucks approximately 85

area around metropolitan area

68

EC support

Utilizing the subscription know-how and assets that we have got in the domestic food delivery business, which is our strength, we develop the business of supporting other companies' EC

69

Tokushimaru

Offering mobile supermarkets for seniors and "shopping refugees" difficult

to approach via the Internet

Business model

Tokushimaru

Headquarters

Contractual fees

Brands, expertise,

Royalties

information provision

Regional supermarkets

Bases for supply of products

13

Products

5 yen

Product gross profits

30

17

Sales partners

In-person

Customers

sales

Owner-operators

+10 yen rule

5 yen

70

Overseas Home Delivery

Hong Kong / Shanghai: Aim to establish services that meet the needs of local Chinese consumers

U.S.: Utilize management know-how in food subscription model for Purple Carrot

Oisix Shanghai

  • Started the service in 2017. Grasp the needs to establish

the subscriptionmodel for

Chinese customers

Oisix Hong Kong

  • Launched the service in Hong Kong in 2009. Cross-borderdelivery of Japanese products
  • With the spread of coronavirus, both users and sales are dramatically increasing

U.S. Meal Kit Market*

$2.5

$9

Billion

Billion

USD

USD

20172025

PurpleCarrot Business(U.S.)

×

  • Global expansion of vegan food x Japanese food "Health Conscious Food" both in Asia and the U.S.
  • Recognize consolidated from FY2020/3 3Q

* Hexa ResearchGlobal Meal kit Delivery Service Market Size And Forecast,

71

/ByType (Fresh Food, Process Food) And Trend Analysis, 2015 - 2025

Shop in Shop

Setting up booths for individual brands in the produce sections of partner supermarkets

to sell produce and products that meet each brand's standards

72

Kindergarten wholesale

The kindergarten wholesale business was launched in FY2015. Based on the Omakase Boya system that makes it possible to order ingredients for student meals based on menus,

it provides support for kindergarten operations in both serving meals and nutrition.

Kindergarten

Oisix ra daichi

Stable purchases of safe produce and processed food meeting strict standards

A wide-ranging product lineup that eliminates the need for additional purchasing

Full-time senior nutritionists develop unique menus for use by kindergartens; they also respond to requests for nutritional consultations.

Easy ordering using a simplified Web form Simplified single supplier management

Omakase Boya system

for receiving orders from kindergartens

Ordering

Producers

Delivery

Purchase

on

Requested

date

73

Business Solutions

We propose B2B business solutions based on our safe, reliable products, outstanding customer base, and expertise in subscription-based EC.

EC consulting

Solutions support based

on our expertise in repeat marketing, site user interface/user experience improvements,

food logistics in three temperature zones, securing new EC customers, and omni-channel management

Ad Oisix:

Periodic advertisements delivered to subscribers

In addition to an EC site that boasts 1.2 million unique views per month, this service delivers advertising to about 300,000 households, including subscribers to DWMK and Radish Boya.

Tavelty

seasonal vegetable novelty products

We offer novelty products based on our expertise in service, products, and delivery, established through more than 3 million regular deliveries a year.

74

DATA SHEETResults

Results

FY2019/3

FY2020/3

FY2021/3

mn yen

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

Sales

16,853

31,720

48,906

64,026

16,265

32,552

52,425

71,040

23,132

Operating Profit

610

1,115

2,265

2,312

543

900

1,597

2,467

2,076

EBITDA

808

1,513

2,882

3,154

755

1,348

2,381

3,595

2,419

381Net income

Attributable to

537

893

2,533

2,387

270

390

695

790

1,184

owners of the

parent

75

DATA SHEET

Business Segment Result

Business Segment Result

FY2019/3

FY2020/3

FY2021/3

mn yen

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

Sales

6,863

13,769

22,190

29,619

8,308

16,524

26,522

35,829

11,265

Oisix

Marginal

970

1,943

3,371

4,036

933

1,868

3,261

4,801

2,367

profit

Sales

2,769

5,440

8,405

10,902

2,587

5,137

7,936

10,541

3,636

Daichi

Marginal

479

960

1,536

1,989

457

885

1,397

1,889

724

profit

Sales

5,811

9,926

14,346

18,028

3,770

7,459

11,410

14,980

4,721

Radish Boya

Marginal

1,030

1,765

2,657

3,342

688

1,273

2,001

2,667

899

profit

Other

Sales

1,482

2,755

4,198

5,793

1,663

3,529

6,383

9,497

3,601

Business

Marginal

154

290

479

724

256

557

656

846

391

profit

Companywide fixed costs,

2,024

3,844

5,779

7,779

1,792

3,683

5,719

7,736

2,305

Goodwill etc

76

Data SheetMain KPI

KPI trend

FY2019/3

FY2020/3

FY2021/3

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

Subscribers

177,606

186,929

193,461

202,427

221,612

226,187

230,393

239,837

252,303

(number)

ARPU

11,558

11,118

11,522

11,173

11,095

10,634

11,379

11,745

13,822

yen

Oisix

Price/

6,005

5,973

6,149

6,013

5,884

5,840

6,055

6,166

6,748

purchase

yen

Purchase

1.92

1.86

1.87

1.86

1.89

1.82

1.88

1.90

2.05

Frequency

(number)

Subscribers

44,086

43,775

42,071

40,189

38,517

37,532

37,121

37,127

43,941

(number)

ARPU

20,247

19,807

20,226

19,171

20,821

21,159

22,391

21,604

27,117

yen

Daichi

Price/

7,899

8,121

8,573

8,046

8,195

8,292

8,732

8,508

9,234

purchase

yen

Purchase

2.56

2.44

2.36

2.38

2.54

2.55

2.56

2.54

2.94

Frequency

(number)

Subscribers

74,240

71,616

66,070

62,935

61,009

59,400

58,528

56,935

62,515

(number)

ARPU

17,158

17,076

18,439

17,401

18,202

17,926

19,659

18,621

23,189

Radish

yen

Boya

Price/

5,460

5,616

6,114

5,869

6,055

6,060

6,398

6,206

7,028

purchase

yen

Purchase

3.14

3.04

3.02

2.97

3.01

2.96

3.07

3.00

3.30

Frequency

(number)

77

Disclaimers

This material is intended to provide an understanding of Oisix ra daichi activities, not to solicit investment

Forecasts of Oisix ra Daichi's operating results and future performance are based on information

available to Oisix ra daichi at the time this material was drafted and are not guaranteed to be accurate.

Actual operating results may differ from the future outlooks contained in this material.

78

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Oisix.Daichi Inc. published this content on 14 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 August 2020 06:02:05 UTC