STOCKHOLM, July 22 (Reuters) - Swedish media group NENT reported a 56% rise in quarterly adjusted operating income as its streaming service Viaplay attracted more viewers to its platform and the company raised its subscriber target for the year.

Adjusted operating income at the company rose to 244 million Swedish crowns ($28.08 million) compared with 156 million a year ago. ($1 = 8.6902 Swedish crowns) (Reporting by Supantha Mukherjee in Stockholm, Editing by Helena Soderpalm)