Momentive Global Inc. announced the availability of Idea Screening, a new insights solution for concept and creative testing. The solution is designed to provide quick, AI-powered insights on early-stage ideas, claims, or concepts so product and marketing professionals can test idea saliency and effectiveness before investing in further development. Idea Screening integrates industry-proven research methodology with the global Momentive panel so users can quickly validate a large number of stimuli with hard-to-reach target audiences.

Automated analysis tools, such as scorecards with statistical analysis, and AI-powered insights help to quickly identify top ideas. Its intuitive user interface enables quick, guided project setup, and its automated analysis features allow for quick insights identification, without needing to be a research expert. Unlike current offerings from legacy agencies, which can be slow and expensive, Idea Screening brings the same robust methodology to an agile software solution, reducing the time and cost of gathering insights.

Key benefits include: Speed to insights: Users can deploy in a matter of hours with guided self-service setup or launch with the help of success and services team. Key Driver Analysis and AI-powered insights instantly surface areas of strength and opportunities for improvement, without needing to spend precious time manually analyzing results. Analysis features such as scorecards with statistical testing, word clouds, crosstab reports, filters, and presentation-ready deliverables offer users both high-level and detailed insights even with a limited sample size.

Built-in expertise: The built-in sequential monadic research methodology and best practices offer industry-proven research design without requiring users to have deep research expertise. High quality, global data: Trusted, high quality, well-known data is available through the global Momentive panel, allowing users to reach broad or niche audiences for B2B or B2C needs. Includes global reach through a panel of 175M+ people in 130+ countries, and also offers translation services to localize research for relevant audiences.

Flexibility: Includes the ability to test up to 20 stimuli of any type, including video, text, or image. Allows users to select from a large set of attributes or add custom attributes to test multiple stimuli. Offers users the flexibility to choose how many stimuli each respondent is exposed to.

Cost-effectiveness: The built-in sequential monadic methodology offers a cost-effective way to test more stimuli, especially for larger studies.