MIPS AB (PUBL)
MIPS
 Real-time Estimate - 01/20 11:29:45 am |
|
| 484SEK | +2.15% |
Business Summary
| Consumer Cyclical | ||||
 | Cyclical Consumer Products | |||
| Leisure Products | |||
| Recreational Products | |||
| Sporting & Outdoor Goods | |||
Mips AB is a Sweden-based company, which specializes in helmet safety and brain protection. The Company offers its MIPS Brain Protection System (BPS) that implies solutions protecting against rotational motion transferred to the brain from angled impacts to the head. BPS is designed to add protection in helmets due to the low friction layer, which enables a relative movement between the head and the helmet, mimicking the brain’s own protection system. The technology implements into bicycle, snow, motorcycle and equestrian helmets. More than 40 helmet brands use BPS, including Bell, Fox Head, Giro, Scott, Smith and Trek, among others. The Company determines only one segment as operations solely comprise sales of the component kit included in consumer products.
Sales per Business
| 2018 | 2019 | |||
| SEK (in Million) | % | SEK (in Million) | % | |
| Goods (Component Kit) | 184.42 | 95.8% | 257.29 | 96% |
| Services (Implementation) | 8.12 | 4.2% | 10.58 | 4% |
Sales per region
| 2018 | 2019 | |||
| SEK (in Million) | % | SEK (in Million) | % | |
| North America | 149.63 | 77.7% | 185.13 | 69.1% |
| Europe | 27.71 | 14.4% | 58.11 | 21.7% |
| Asia and Australia | 7.82 | 4.1% | 12.90 | 4.8% |
| Sweden | 7.38 | 3.8% | 11.73 | 4.4% |
Managers
| Name | Title |
| Max Strandwitz | President & Chief Executive Officer |
| Jan Magnus Welander | Chairman |
| Shuyi Isaksson | Head-Operations |
| Karin Mari Bohlin Rosenthal | Chief Financial Officer |
| Hans Peter Halldin | Chief Science Officer |
| Jonas Olof Rahmn | Independent Director |
| Pär Arvidsson | Independent Director |
| Pernilla Wiberg | Independent Director |
| Jenny Margareta Rosberg | Independent Director |
| Josefin L. Ytterborn | Head-Marketing |
| Shareholders |
| Name | Equities | % |
| Swedbank Robur Fonder AB | 2,463,487 | 9.41% |
| Tredje AP-fonden | 1,765,300 | 6.74% |
| Bell Technology Acquisition LLC | 1,263,832 | 4.83% |
| Capital Research & Management Co. (World Investors) | 1,195,000 | 4.56% |
| HealthCap AB | 1,020,542 | 3.90% |
| Eleva Capital LLP | 818,973 | 3.13% |
| Invesco Advisers, Inc. | 759,007 | 2.90% |
| C Worldwide Asset Management Fondsmćglerselskab A/S (Sweden) | 725,433 | 2.77% |
| Montanaro Asset Management Ltd. | 655,500 | 2.50% |
| AMF Fonder AB | 625,149 | 2.39% |
Sector Sporting & Outdoor Goods
| 1st jan. | Capi. (M$) | ||
 | |||
| MIPS AB (PUBL) | -8.00% | 1 485 | |
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