The campaign celebrates seven recent path-breaking technologies - Smart Hybrid, S-CNG, K-Series Engines, HEARTECT platform, Suzuki Connect telematics solutions, Smartplay infotainment system and range of Automatic Transmissions introduced by the Company on its wide portfolio of BS6 compliant cars. Through these technological interventions, Maruti Suzuki intends to make a noticeable difference that can enhance the lives of customers.
Mr.
He added,'Deeper understanding of Indian consumers and their driving behaviour/product usage is at the forefront of technology development at the Company. With deeper customer insights, the Company develops path-breaking technologies that empower our consumers with technologies that are affordable, aspirational, and relevant and at the same time enhancing user experience.'
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The Company's focus is to offer Safety, Environment friendly, Comfortable and Connected Technologies to Indian customers. Maruti Suzuki not only provides advanced technologies in its vehicles but strives to provide the technology offering at competitive prices. The seven recent path-breaking technologies being communicated through people technology campaign depicts the Company's above-mentioned approach.
A. SAFETY
The R&D team at
Maruti Suzuki is committed to offer safer cars to its consumers. In view of this objective, the Company took initiatives to upgrade its entire range of vehicles to meet crash and pedestrian regulations much ahead of the defined timeframe.
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B. ENVIORNMENT FRIENDLY
With the vision to democratize green mobility for its customers, Maruti Suzuki unveiled its 'Mission Green Million' in 2020. Having already sold one million green vehicles, the Company aims to sell the next million green vehicles at a much faster pace and reduce carbon footprint.
In view of this objective, the Company has taken various initiatives such as upgrading current K- Series engines, the addition of S-CNG technology and the introduction of Smart Hybrid technology in more models. With the above initiatives aimed at continuous improvement, the Company has achieved nearly 20% weighted CO2 reduction across the fleet in the past 15 years.
Maruti Suzuki's K-Series engine realizes the true spirit of the global design trend of optimizing engine performance through innovative design techniques. It is currently offered in four different options across the product line-up: K10B, K12M, K15B and Next-gen Dual VVT Dual Injector K12N Engine.
With continuous upgradation of the K-Series engine, the Company has improved nearly 30% Fuel efficiency in the last decade to delight value-conscious Indian consumers.
C. COMFORT AND CONVIENENCE
Maruti Suzuki has sold more than 7.5 lakh vehicles with a range of Automatic Transmissions. The Company democratized the two-pedal technology and challenged several myths related to automatic cars with the launch of Auto Gear Shift (AGS) technology in 2014. The Company's revolutionary two-pedal technology, AGS , offers driving convenience of an Automatic Transmission vehicle to Indian consumer at an affordable price without compromising on fuel economy. AGS technology is available in six Maruti Suzuki models.
Currently, Maruti Suzuki offers three different types of two-pedal transmissions including AT, AGS and Continuously Variable Transmission (CVT) on its 12 models. Each segment has some option to meet the needs of that segment.
The next generation Smartplay Studio Infotainment system has been introduced across the Maruti Suzuki product portfolio to offer the next level of infotainment experience to the Indian consumers. It is a new-age 17.78 cm (7') connected touch screen infotainment system that connects smartphone, vehicle and cloud-based services to provide a host of features to offer delightful driving experience.
D. CONNECTED CAR
In today's world, it is very important to stay connected as it provides reassurance, a sense of safety, and peace of mind. To keep one always connected, Maruti Suzuki offers - Suzuki Connect, a
CLICK HERE FOR CAMPAIGN VIDEO: https://youtu.be/RlfcyJs94ns
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Issued by:
Corporate Communication
1,
Vasant Kunj,
Email: corp.comm@maruti.co.in
Twitter: @Maruti_Corp
Website: www.marutisuzuki.com
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