The grocery and pharmacy retailer said Monday it's making the
The app comes amid an expansion of digital health technologies and increasing efforts by retailers to extend customer experience – and loyalty – beyond the traditional brick-and-mortar store.
"Our view is that pharmacies over the next couple of years are going to play a greater role in the delivery of primary care in the community," he said, noting that pharmacists are increasingly turned to for vaccinations, minor ailments and support with chronic illness.
Leger said the
The app provides access to registered nurses and dietitians as well as custom digital health programs that reward users with the company's PC Optimum points.
"We know that changing behaviour is not easy, especially in health care," Leger said. "We think that adding some incentives with PC Optimum can help make small nudges towards healthier behaviour."
He said the company's goal is for the app to be at the centre of an "omnichannel health care experience."
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