Fortifying the company's foothold in Sri Lanka's financial sector, LB Finance Plc once again clinched the Peoples Award for Best Financial Services Provider at the prestigious SLIM-Nielsen Peoples Awards 2020.
A trusted brand in the Non-Banking Financial Services sector in Sri Lanka, LB Finance is well-known within the country for excellent customer service, transparency, strong business ethics and financial stability.
A joint event organised by SLIM, the apex body of marketing in Sri Lanka, and Nielsen Sri Lanka, the country's premier research body, the SLIM-Nielsen Peoples Awards employs a comprehensive research methodology to garner insights into consumer and customer preferences of brands that have won their hearts and minds through consistent and exceptional services. Nielsen Sri Lanka uses data gathered through face-to-face interviews with randomly selected Sri Lankan consumers between the ages of 18 to 50 covering all 25 districts to adjudge and award worthy brands and corporates. Hence, the Peoples Awards truly reflect people's choice and their admiration for brands they respect.
Commenting on the win, LB Finance Managing Director Sumith Adhihetty said: 'This award reflects the opinion of the general public. Our success as a financial institution depends on how we serve our customers with integrity and our own financial stability. Over the past 48 years, we have upheld responsible business practices and pursued sustainable growth to surpass our stakeholder expectations, especially those of our customers. Winning the Peoples Award for the second consecutive year is a testament to our strength and capacity and more importantly our trustworthiness.'
Even during tough economic conditions, LB Finance continues to uphold its innate values of accountability to all stakeholders, transparency and financial stability. The company provides a wide range of financial services to customers as a partner in their financial growth and success. Changing with the tide, LB Finance has embraced innovation, cyber-security measures, anti-money laundering practices and risk mitigation to consistently enhance its services.
LB Finance Plc is licensed by the Central Bank of Sri Lanka under Finance Business Act No. 42 of 2011 and is listed on the main board of the Colombo Stock Exchange. The company offers a variety of financial services including leasing, factoring, hire purchasing, microfinance, mortgage loans, housing loans, education loans, gold loans, fixed deposits, savings accounts, currency exchange and Western Union money transfer services through an island-wide branch network and gold loan centres, offering unparalleled services to all customers. LB Finance has an A-(LKA rating) from Fitch rating Lanka Ltd, with a stable outlook.
© Pakistan Press International, source Asianet-Pakistan