Land Securities : Crep Collection Club & Vanilla make bricks and mortar debuts at Bluewater
September 08, 2021 at 04:52 am EDT
Share
Title
Crep Collection Club & Vanilla make bricks and mortar debuts at Bluewater
From
Landsec
Date
8 September 2021
Landsec has announced the launch of two new retail concepts at Bluewater, one of Europe's leading retail and leisure destinations. Crep Collection Club, the trend-led sneaker specialists, have opened their first standalone store, whilst accessible fashion concept brand Vanilla has launched its debut space at the destination, following the success of its established online and concession presence.
Located adjacent to Jo Malone on the Upper Guild Hall, the 1,042 sq ft Crep Collection Club flagship store represents a bricks and mortar debut for the brand, after two years of online-only operation. They will offer Bluewater guests a premium selection of trainers, including otherwise hard to find releases for styles such as the Jordan 1, Air Force 1, and Air Max by Nike.
Following the announcement of its signing in July, Vanilla Bluewater has opened on the Upper Thames Walk adjacent to H&M, combining well priced fashion labels Blue Vanilla and Pink Vanilla for the first time. Spanning 3,616 sq ft, the brand exclusively stocks a new shoe and accessory collection, not available anywhere else.
Rob Hardie, Portfolio Director for co-owner and asset manager of Bluewater, Landsec, commented: "The launches of bricks and mortar debuts for Crep Collection Club and Vanilla adds a point of difference for Bluewater's retail offer. Bluewater continues to attract emerging and independent brands alongside well- established international names. These openings join a number of other brands who recently selected Bluewater and reinforces our position as one of Europe's leading retail and leisure destinations."
Jamal Okubule, Founder of Crep Collection Club, added: "To be able to have launched at Bluewater is incredible. We are able to bring the very best in sneaker lines to a brand-new audience. Bluewater, with its line-up of retail brand names and its strong experiential offering, was a standout choice for us when selecting a destination for our debut. We are proud to have taken this next step into physical retail as part of our brand expansion."
This news follows the signing of footwear and accessories specialist retailer, Carvela, at Bluewater, as well as the opening of England's longest and fastest zipwire, Skywire, which forms the first of
nine unique attractions that will comprise Hangloose Adventure, a brand-newlarge-scale leisure offer at the destination.
Ends
About Landsec
At Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential. We are one of the largest real estate companies in Europe, with a £10.8 billion portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.
Find out more at landsec.com
Please contact:
Daniel Bleach
+44 (0)7495 461545
landsec@averpr.com
Attachments
Original document
Permalink
Disclaimer
Land Securities Group plc published this content on 08 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 September 2021 08:51:02 UTC.
Land Securities Group PLC is a United Kingdom-based real estate company, which is engaged in building and investing in buildings, spaces, and partnerships to create sustainable places, and connect communities. The Company operates through four segments: Central London, Major retail, Mixed-use urban and Subscale sectors. The Central London segment includes all assets geographically located within central London. Major retail destinations include all regional shopping centers and shops outside London and its outlets. The Mixed-use urban segment is engaged in capital investment. The Subscale sectors segment consists of leisure and hotel assets and retail parks. The Company has approximately 23.8 million square feet of retail, leisure, workspace, and residential hubs. Its properties include Goodmayes Retail Park, Chadwell Heath; White Rose Centre, Leeds; Hill House, London, Parrswood Leisure Park, Manchester; Novotel Sheffield Centre, Sheffield; Fountain Park, Edinburgh, and others.