Kindred continues to collaborate with Relax Gaming to create avatars exclusively for Kindred customers. This special collaboration results in the design of LGBTQ+ avatars exclusive for Kindred customers and springs from an internal Kindred Group network idea to celebrate the Pride Month. Kindred Group has together with Relax Gaming created industry-first LGBTQ+ avatars, available exclusively for Kindred customers. The idea of designing unique LGBTQ+ avatars was developed in Kindred's LGBTQ+ Network meetings. Following a discussion between Kindred and Relax Gaming, an avatar design like the exclusive HexaBingo/HexaPro avatars was developed. The LGBTQ+ avatars blend in with current avatar options but provide an alternative option for customers to present themselves online.