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Juventus Football Club : Adidas - Revealing Juventus 2020/21 Home Jersey that takes inspiration from contemporary art to reintroduce the club's iconic stripes
|07/31/2020 | 08:58am|
Today, adidas reveals the
Synonymous with the club's core identity, the jersey sees the reappearance of the iconic black and white panelling, following the celebrated split design of recent seasons. When deciding the approach for the 2020/2021 tournaments and leagues, adidas wanted to provide a fresh take on the stripes that have long represented unity between fan and player, past and present.
Taking inspiration from the unity of art and football - and their shared celebration of creativity and identity - the resulting jersey reimagines the classic stripes with a unique brushstroke approach on its front and sleeves. The result is a shirt that keeps with the traditions woven into the club's DNA, while signalling a fresh era for
Adding elegance to the iconic black and white, the colour gold is prevalent throughout the kit, including within the brushstrokes, club crest and sponsor detailing. The club's crest itself has evolved this season, it is an iconic symbol that has been given an innovative twist, still in-keeping with the club's traditional DNA.
Continuing the modernization of the club's classic iconography, the home shirt features HEAT.RDY - KEEP COOL, adidas' cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY - FEEL READY, a technology that helps players feel comfortable and ready to play.
The new home jersey will be worn for the first time on pitch from Saturday 1st August, the final Serie A match of the season, and will be available to purchase at the adidas online shop (https://www.adidas.com/football), the
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.
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