Integral Ad Science Holding Corp. announced new market launches to extend its EMEA footprint. As part of its international growth strategy, the company is furthering its business operations in Norway and Denmark, and launching its services locally in Poland, Czechia, and Turkey through sales and service partnerships.

This will enable IAS to enhance media quality solutions and form new partnerships with brands, agencies, platforms, and publishers across the regions. The expansion will ensure that digital advertising campaigns better resonate with audiences in multiple key markets, driving greater media efficiency and effectiveness. It will accelerate IAS's verification and programmatic solutions, including brand safety and suitability, contextual advertising, fraud detection, and viewability, to IAS's global and local customers in Norway, Denmark, Poland, Czechia, and Turkey.

The expansion in Norway and Denmark builds upon IAS's Nordic hub in Stockholm, Sweden. This increased presence will drive international growth and consolidate IAS's work in these high-growth markets. IAS's bolstered presence in Nordic, Eastern Europe, and Turkey will allow it to strengthen its relationships with brands, agencies, and platforms, extending core verification and digital media quality products, with a view to providing further IAS services in the future.