- Hyundai's brand campaign ad won
Silver Lionsin the Outdoor Billboard Campaign and Print categories in the automotive sector
- 'The Bigger Crash' campaign was also shortlisted in the Design Lions category at Cannes Lions International Festival of Creativity
- 'The Bigger Crash' highlights the seriousness of climate change and promotes the world's urgent attention to address the issue
- It is the latest Hyundai brand campaign to be recognized with a prominent global advertising accolade
The Bigger Crash outdoor billboard and print ad campaign features cars overturned by hurricanes that happened in the past several years around the world. The campaign shows the seriousness of climate change through captions about the wind speed of the hurricanes, not the speed of the vehicles, such as 'Katrina 280 km/h' and 'Jebi 285 km/h.' The images also effectively emphasize the need for eco-friendly actions around the world for the sake of generations to come.
Along with the Silver Lion awards in the Outdoor Billboard and Print advertising categories, 'The Bigger Crash' was also shortlisted in the Design category.
"This award recognizes
'The Bigger Crash' campaign was designed to steer the conversation around climate change toward a greener future and shows
Prior to the Silver Lions awards at Cannes Lions, the campaign also received the Silver Award at Graphite Pencil in the Photography category at the Design and Art Direction (D&AD),
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