HKT Trust and HKT Limited

Equities

6823

HK0000093390

Integrated Telecommunications Services

Market Closed - Hong Kong S.E. Other stock markets 04:08:20 2024-04-16 am EDT			5-day change	1st Jan Change
8.83 ^HKD	-0.79%		-2.32%	-5.26%

Feb. 22	HKT's 2023 Profit Rises	MT
Feb. 22	Transcript : HKT Trust and HKT Limited, 2023 Earnings Call, Feb 22, 2024

HKT Trust and HKT : New csl. 5G x MIRROR campaign provides a unique look into the world of MIRROR through 5G

November 15, 2021 at 05:20 am EST

New csl. 5G x MIRROR campaign provides

a unique look into the world of MIRROR through 5G

HKT (SEHK: 6823) - HONG KONG, November 15, 2021 - csl. presents Hong Kong's first csl. 5G x MIRROR campaign called Experience the World Differently. This sensational campaign enables customers to enter the world of MIRROR via csl.'s truly amazing 5G capability.

From today, csl. is offering 12 newly-designed "csl. 5G x MIRROR" service plans. For a monthly fee of HK$398, customers will be entitled to as much as 110GB of local 5G data, plus exciting 5G-enabledaudio-visual entertainment services. These include Viu Premium and MOOV 24-bit music service featuring a playlist of MIRROR hits and the latest MIRROR news (in Chinese only). For more details, please refer to the service plan appendix.

cont'd…

csl. has also unveiled an exciting augmented reality (AR) experience incorporating image recognition via a mobile phone's camera. Customers can use the csl. 5G Lens app to turn static images printed on collectable cards or outdoor billboards featuring MIRROR into videos for the latest news on the boy group. In addition, customers are also entitled to MIRROR collectables including:

csl. 5G x MIRROR SIM cards

SIM cards in 12 designs corresponding to individual MIRROR members plus a team version are available for fans to choose from.

csl. x MIRROR collectable cards

In the first phase, 18 of the full set of 36 collectable cards will be issued, with six cards featuring special AR effects. Simply download the csl. 5G Lens app, register as a user, go to the MIRROR Zone and scan the collectable cards (AR versions only) with the phone camera to turn the static images into videos for interesting tidbits about MIRROR members.

cont'd…

By scanning three collectable cards (AR versions only) of consecutive card numbers, individual videos will be merged to reveal a coherent story about MIRROR in a truly unique fashion.

csl. x MIRROR booklet

csl. 5G x MIRROR Zone

Also available is a collectable booklet in which to keep the csl. 5G x MIRROR SIM cards and the full set of 36 collectable cards.

csl. x MIRROR AR calendar

Simply download the csl. 5G Lens app, register as a user, go to the MIRROR Zone and scan the image corresponding to the current calendar month with the phone camera. This will convert the static image into a video revealing secret messages from MIRROR members.

Enter the csl. 5G x MIRROR Zone via the csl. app to download an exclusive MIRROR ringtone, mobile phone wallpaper and WhatsApp stickers. Customers can also scan the QR code on the collectable cards to save an electronic version in the app.

csl. x MIRROR poster

Posters in 12 designs (corresponding to individual MIRROR members) are available for fans to choose from.

cont'd…

csl. 5G x MIRROR pop-up gallery

The csl. 5G x MIRROR pop-up gallery will be staged from November 15 to November 25 (from 10am to 10pm) at the Ocean Terminal Main Concourse of Harbour City. The pop-up gallery will display a giant poster of each MIRROR member, plus collectables. What's more, all csl. shops will present a mini-exhibition area where fans can snap pictures of MIRROR-related items on display to their hearts' content. A csl. 5G x MIRROR Kiosk will be set up in selected csl. shops in a later phase where fans can take selfies with virtual images of MIRROR members.

Marketing campaign

csl. is launching a campaign today under the "Experience the World Differently" banner, heralding TV commercials and advertising on buses throughout Hong Kong, Kowloon and the New Territories, as well as on social media platforms.

The TV commercials will air on ViuTV (channel 99), Now TV and various digital media channels starting today: http://e.hkcsl.com/tvc2021

Bus body advertisements: http://e.hkcsl.com/mirror-bus

Promotion website: http://e.hkcsl.com/mirror-5g-plan

The press can download photos from the following link: http://e.hkcsl.com/mirror- download

For csl. 5G x MIRROR campaign details, please go to www.hkcsl.comor any csl. shop, or call our customer service hotline on (+852) 2888 2123.

- # -

cont'd…

Ms. Susanna Hui, Group Managing Director of HKT (center), presents the csl. 5G x MIRROR SIM cards to the 12 MIRROR members. From left: Tiger Yau, Frankie Chan, Lokman Yeung, Jer Lau, Edan Lui, Keung To, Anson Lo, Ian Chan, Anson Kong, Jeremy Lee, Stanley Yau and Alton Wong.

MIRROR members at the csl. 5G x MIRROR campaign press conference.

cont'd…

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HKT Trust and HKT Ltd. published this content on 15 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 November 2021 10:19:04 UTC.

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Company Profile

HKT Trust and HKT Limited is a Hong Kong-based provider of telecommunication services. The Company is mainly engaged in the provision of telecommunication and related services. The Company operates through three segments. Telecommunication Services segment provides local telephony, broadband access services, local and international data, international direct dials, maintenance and subcontracting services and teleservices. Mobile segment is engaged in telecommunication businesses in Hong Kong. Other Businesses segment includes corporate support businesses and businesses of its subsidiary, Keycom plc. Keycom plc is engaged in the provision of communications and multimedia services.

Sector

Integrated Telecommunications Services

Calendar

2024-05-30 - Annual General Meeting

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Ratings for HKT Trust and HKT Limited

Trading Rating

Investor Rating

ESG Refinitiv

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Analysts' Consensus

Sell

Buy

Mean consensus

BUY

Number of Analysts

Last Close Price

8.9 HKD

Average target price

11.56 HKD

Spread / Average Target

+29.86%

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Annual profits - Rate of surprise

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