Grupo Catalana Occidente S A : launches four new channels specialising in nutrition, self-employed workers, saving and family

'The initiative seeks to consolidate the standing of Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros as benchmarks, offering quality content that will be signed by experts in each subject area'

Grupo Catalana Occidente has launched four new subject channels for companies undertaking traditional business. Thus, the companies Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros now have digital spaces focused on analysing trends in the field of preventive nutrition; self-employed workers and SMEs; small savers, and family. This project rounds off the insurance group's omni-quality proposal.

'The new subject channels enable us to be closer to both our insured persons and all those who want to have the opinion and analysis of experts in these matters. We seek to help in a direct and professional way', says María José Álvarez, Director of Innovation, Marketing and Development at Grupo Catalana Occidente.

Seguros Catalana Occidente's community of Preventive Nutrition (www.seguroscatalanaoccidente.com/canal/nutricion/) is founded as a blog dedicated to the field of nutrition and health, a relationship which has been consolidated in recent years, confirming that lifestyle and diet play an essential role in disease prevention and the improvement in the prognosis of some illnesses. Those interested in this subject can find advice, guidelines, and articles signed by renowned doctors.

For instance, this channel's collaborators include the winners of the previous two editions of the Fundación Jesús Serra Research Awards - intended to support research related to nutrition, food and health - from Cordoba Biomedical Research Maimonides Institute (IMIBIC), Scientific Director Pablo Pérez, and researcher Raúl Zamora, from the private foundation of the Bellvitge Biomedical Research institute (IBIDELL).

Plus Ultra Seguros' self-employed workers and SMEs channel (www.plusultra.es/canal/autonomos-pymes/), on the other hand, is a useful tool for one of the most important groups in the social and economic structure: self-employed workers and small and medium-sized enterprises. Through content on requirements and advice, in addition to recommendations and products intended for this segment, different experts in the field of law and business will help these entrepreneurs to manage their legal risks and queries.

Meanwhile, the Seguros Bilbao's Small Savers (www.segurosbilbao.com/canal/ahorro) focuses on medium- and long-term savings and investment products. With tips to get the most out of capital and the experience of different professionals specialised in the field of finance, this channel seeks to resolve all the issues that affect citizens' finances.

In the case of NorteHispana Seguros, families are particularly relevant. For this reason, the My Familyis Growing channel (www.nortehispana.com/canal/embarazo-y-bebe/) has been developed, offering guidelines, tools and other information related to the various stages experienced by mothers, fathers and children, such as pregnancy, childbirth and childhood. These contents will come from the opinions of paediatricians and gynaecologists that form part of the company's medical directory.