│ NEWS Sixth Consecutive Year of Commercial Vehicle Leadership,
Mustang Mach-E Ready to Accelerate Electrification
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FULL YEAR 2020 SALES
Total Vehicle | Passenger Vehicle | Passenger Vehicle | Commercial Vehicle | Commercial Vehicle | ||||
Total Vehicle Sales | Market Share | Sales | Market Share | Sales | Market Share | |||
Euro 20* | 974,982 | 7.1% | 645,156 | 5.6% | 329,826 | 14.6% | ||
Versus | -26.8% | -0.3 ppt | -32.1% | -0.6 ppt | -13.6% | +0.7 ppt | ||
FY 2019 | ||||||||
H I G H L I G H T S
- Full year 2020 total vehicle sales of 974,982 (-26.8 per cent), market share 7.1 per cent down 0.3 percentage points compared to 2019
- Ford number one commercial vehicle brand for sixth consecutive year across EU 20 markets and for 56 years in a row in the UK
- All-timefull year CV market share record in the European 20 markets of 14.6 per cent up 0.7 percentage points compared to 2019
- CV leadership in ten European markets (including Turkey) in 2020, increase of share in most markets
- Ranger clear leader in 2020 reaching a full year segment share of 34.9 per cent
- Ford Fiesta and the Ford Transit Custom / Tourneo Custom range took the No.1 and No.2 spots respectively in Britain's best-selling new vehicles chart for 2020
- In Germany, 14 per cent of all Ford passenger cars sold were electrified vehicles, up from 0.6 per cent in 2019
- Ford SUV share climbed to 38.1 per cent of all passenger cars for the full year up 8,1 percentage points compared to 2019
- New Ford Puma sales account for 55.7 per cent of all Ford SUV sales in fourth quarter, with 39,842 sold, Puma second top-selling car for Ford behind Focus in the quarter
- Ford of Europe reports sales for its 20 European traditional markets with National Sales Companies: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
"2020 was an unprecedented year and the pandemic is still affecting our business. Our commercial vehicle strategy continues to flourish, with last year marking the sixth consecutive year of European market leadership. Puma and Kuga are leading the charge on our SUV growth, and now our electrification plan is accelerating with the launch of the award-winning Mustang Mach-E that combines emotion with advanced all-electric technology."
Roelant de Waard, Vice President - Marketing, Sales & Service, Ford of Europe
V E H I C L E N E W S
New products launched in 2020 and home delivery trend fosters our success in CV segment and leads to new records. Transit Trial and Active will gain new customers in 2021.
Strong start to Puma sales in 2020, with 45% of sales being high specification Titanium X and ST-line X models. Puma was the No.2 top-selling passenger car for Ford in the fourth quarter
All-new Mustang Mach-E SUV featuring purpose-built all- electric powertrain combining strong driving dynamics with zero-emission driving. Mach-E starts arriving across Europe in the first quarter 2021
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
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Ford of Europe Full Year 2020 Sales
FULL YEAR 2020 SALES
Q4/ YTD December 2020 Sales Volume (registrations)
Euro 20 1 | Q4 '20 | YTD December '20 | |
Industry | 3.912.869 | 13.709.280 | |
dow n 302,662 / (7.2) % vs. Q4 '19 | dow n 4,244,752 | / (23.6) % vs. YTD '19 | |
Ford | 264.793 | 974.982 | |
dow n 46,825 / (15.0) % vs. Q4 '19 | dow n 356,328 | / (26.8) % vs. YTD '19 |
1 The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norw ay, Poland, Portugal, Spain, Romania, Sw eden and Sw itzerland.
Q4/ YTD December 2020 Market Share *
Q4 '20 | YTD December '20 | |
Euro 20 | 6,8% | 7,1% |
dow n 0.6 ppts vs. Q4 '19 | dow n 0.3 ppts vs. YTD '19 |
* Ford share calculated w ith preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.
** Q4/ YTD December 2020 Retail Market Share
Q4 '20 | YTD December '20 | |
Key European markets | 6.0% | 6.6% |
1.5 ppts dow n vs YAGO | 1.0 ppts dow n vs YAGO |
** The Key European markets are: Britain, Germany, France, Italy and Spain. Ford volume and Industry in these markets represent 70 to 80% of the Europe 20 volume.
Ford Top 5 Markets ranked by Q4/ YTD December volume (registrations)
Market | Q4 '20 | Market | YTD December '20 | |||||||||
Volume | o/(u) '19 | Share | o/(u) '19 | Volume | o/(u) '19 | Share | o/(u) '19 | |||||
1, Germany | 68.054 | (13,406) | 7,0 % | (1.5) ppts | 1, Britain | 248.984 | (105,291) | 12,9 % | (0.1) ppts | |||
2, Britain | 61.603 | (9,242) | 13,1 % | 0.0 | 2, Germany | 240.399 | (93,528) | 7,4 % | (1.0) | |||
3, Italy | 33.266 | (4,155) | 7,0 % | (0.4) | 3, Italy | 110.445 | (34,292) | 7,1 % | 0.3 | |||
4, France | 21.401 | (6,039) | 3,5 % | (0.4) | 4, France | 83.385 | (28,156) | 4,0 % | (0.1) | |||
5, Spain | 17.541 | (4,611) | 5,6 % | (0.7) | 5, Spain | 54.183 | (29,573) | 5,3 % | (0.3) | |||
Top 5 Markets ranked by Ford's share in Q4/ YTD December | ||||||||||||
Market | Q4 '20 | Market | YTD December '20 | |||||||||
Share | o/(u) '19 | Volume | o/(u) '19 | Share | o/(u) '19 | Volume | o/(u) '19 | |||||
1, Hungary | 13,2 % | (0.9) ppts | 6.069 | (1,186) | 1, Britain | 12,9 % | (0.1) ppts | 248.984 | (105,291) | |||
2, Britain | 13,1 % | 0.0 | 61.603 | (9,242) | 2, Hungary | 12,4 % | (0.0) | 19.060 | (4,502) | |||
3, Ireland | 10,4 % | (2.9) | 716 | (28) | 3, Ireland | 10,6 % | 0.3 | 11.889 | (3,060) | |||
4, Romania | 8,7 % | (0.9) | 3.590 | (481) | 4, Denmark | 8,9 % | 1.2 | 21.711 | 479 | |||
5, Denmark | 8,4 % | 0.8 | 5.801 | 909 | 5, Finland | 8,4 % | (0.4) | 9.503 | (2,300) |
FULL YEAR 2020 SALES
Q4/ YTD December Sales by vehicle line (Euro 20)
Model | Q4 '20 | o/(u) Q4 '19 | YTD December '20 | o/(u) YTD December '19 |
KA+ | 4 | -14.497 | 71 | -51.289 |
Fiesta | 38.699 | -9.838 | 155.226 | -72.030 |
EcoSport | 5.847 | -20.616 | 47.081 | -74.793 |
Puma | 39.842 | 39.711 | 118.298 | 118.155 |
Focus | 43.753 | -1.247 | 172.544 | -50.802 |
C-MAX | 1 | -3.863 | 116 | -30.565 |
Kuga | 23.386 | -31.372 | 78.895 | -82.834 |
Mondeo | 5.121 | -3.351 | 21.004 | -19.324 |
S-MAX | 3.294 | -1.595 | 13.262 | -10.271 |
Galaxy | 2.228 | 99 | 8.122 | -5.084 |
Mustang | 1.523 | 25 | 7.085 | -1.533 |
Edge | 1.230 | -388 | 3.722 | -4.922 |
Explorer | 977 | 791 | 2.507 | 2.312 |
Tourneo Courier | 2.489 | -4.605 | 7.191 | -16.804 |
Tourneo Connect | 2.366 | -1.192 | 9.785 | -4.792 |
Tourneo Custom | 6.473 | -976 | 25.498 | -2.512 |
Transit Courier | 4.304 | 177 | 15.251 | -2.900 |
Transit Connect | 9.351 | -2.262 | 37.312 | -12.181 |
Transit Custom | 36.135 | 6.887 | 115.935 | -12.634 |
Transit | 23.707 | 1.614 | 87.139 | -10.311 |
Ranger | 12.297 | -648 | 43.128 | -9.474 |
Other **** | 1.766 | 321 | 5.810 | -1.740 |
Total Sales | 264.793 | -46.825 | 974.982 | -356.328 |
**** Figures largely include vehicles such as Car Derived Vans and imports.
C O N TAC T
Rella Bernardes
Ford of Europe
+49 221 901 9985
rgiurici@ford.com
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Ford Motor Company published this content on 15 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 January 2021 14:23:02 UTC