Highlights:
* 'Built to Serve Edition' Ram 1500 pickup trucks honor five branches of
* Third installment introduces 1,250 models in Anvil and 1,500 models in Billet Silver
* Aeronautical-inspired interior features
* Available in Ram dealer showrooms starting in the fourth quarter of 2020
* Ram recognizes all owners who serve or who have served our nation and our communities
Ram is celebrating America's five land, sea and air-based armed forces with 'Built to Serve Editions' of its popular Ram 1500 half-ton pickup truck lineup. This third installment offers an aeronautical-inspired theme with both Anvil and Billet Silver exterior colors offered along with a black interior with
'Ram continues to honor all of those who serve or have served in
The launch of the third installment of the 'Built to Serve Edition' trucks coincides with the 73rd anniversary of the
Each of the five
The 'Built to Serve Edition' Ram trucks are offered in the following colors and limited numbers:
Gator (1,000 units) and
Ceramic Gray (1,000) and Patriot Blue (1,000)
Anvil (1,250) and Billet Silver (1,500)
Tank (1,000) and Flame Red (1,000)
Spitfire (500) and Bright White (500)
Ram 'Built to Serve Edition' trucks feature other unique interior and exterior features that set them apart, including a
'Built to Serve Edition' trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, the 'Built to Serve' Ram trucks represent each of the five military branches, accented with unique, corresponding color stitching:
These new Ram models are also ready to display their owner's military pride with 'Built to Serve'-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches - regimental, flags, name tapes or slogans - to personalize their 'Built to Serve Edition.' Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 'Built to Serve Editions' also feature:
'Built to Serve' instrument panel badge
Lockable console storage (optional)
Deeply bolstered cloth and vinyl Sport seats
Black Onyx Chrome interior trim
All-weather rubber slush mats
Underneath the skin, each Ram 'Built to Serve Edition' is ready for action, loaded with 4x4
All-terrain tires
Electronic-locking rear axle
Hill-descent control
Front suspension skid plate
Steering gear skid plate
Fuel tank skid plate
Transfer case skid plate
Tow hooks
Heavy-duty off-road-calibrated front and rear shock absorbers
Ram 'Built to Serve Edition' packages are available on all body styles and all powertrains.
According to the
As part of the 'Built to Serve' initiative, Ram is bringing further attention to its volunteer initiative called
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab,
Ram continues to outperform the competition and sets the benchmarks for:
Segment first 1,000 lb.-ft of torque with
Towing capacity of 35,100 lbs. with Ram 3500
Payload of 7,680 lbs. with Ram 3500
Most luxurious:
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with
Most capable full-size off-road pickup - Ram Power Wagon
Most-awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road
Ram is part of the portfolio of brands offered by global automaker
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