Intelligent learning capabilities mean the solution will constantly be kept up to date with spam, scam and fraud caller details.
In technical terms, the solution will integrate
The joint solution has been designed so any CSP already using Ericsson IMS can quickly and easily activate the new solution and protect its subscribers from spam and fraud calls. It can be activated for new customers by working directly with
The Problem
Spam and fraud calls are on the rise across the world, according to Hiya's 2022 State of the Call Report. These calls have increased 13 percent in 2022 alone, with mobile subscribers currently receiving an average of 14 unwanted calls per month.
About 25 percent of consumers reported losing money to a phone scam, with an average loss of
The report also highlights another consequence of spam and fraud calls. With more than 90 percent of calls from unidentified callers not being picked up, important genuine unidentified calls - such as from doctors, insurance/banks, customer service/care and schools - are being missed.
Call Qualification, gives CSPs the possibility to provide secure branded calls so that unidentified calls will be qualified and shown in the display for the consumers.
With Hiya's Adaptive AI self-learning technology, CSPs can recognize and stop new and emerging scams in real-time to stay a step ahead of fraudsters.
Solution availability
Call Qualification is already in operation at
Following trials, the first live customer deployments of Call Qualification are expected later in 2022.
Network Integration
Network integration is the most scalable way to protect subscribers from spam and fraud calls as it has no requirement for an application download or configuration. It is fast to deploy, easy to manage, and always up to date.
By integrating with the Ericsson IMS and other network elements, carriers globally can deploy Hiya across their networks for a native user experience on all devices.
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